After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...

IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media...

Brave Ads display as browser notifications. Brave, the browser created by Mozilla founder Brendan Eich, comes with built-in ad blockers...

Tappx has launched a new solution for mobile app developers who don’t have a website to host app-ads.txt files. The company has set up a...

As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers...

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...

Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native...

DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads...

“Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement...

Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad...

Image: Google With the aim of simplifying programmatic buying, Google Ad Manager will start transitioning publisher inventory to a first...

New responsive display ads combinations report now available. Now you can add YouTube video assets to Google responsive display ad (RDA)...

Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery...

Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...

Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on...

A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...

Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of...

For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...

At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...

Do you remember that? It’s the infamous “punch the monkey” ad, and it’s one of the earliest examples of display advertising. Back then,...