Why the digital advertising ecosystem loves native
It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile...
top of page
Search
Google’s new My Activity and Ads Personalization seek to make ads better, provide more user co
Roughly a year ago Google introduced “My Account,” a centralized privacy and security center where people could manage their data and...
Scaremongering in digital: Why ad blocking isn’t as dire as you think
$12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 billion by...
Why ad blockers are not a threat to the online ad industry
A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the...
Bubble, bubble, toil and trouble: Tough times ahead in digital
If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing...
Forecast: 33 percent of internet users will be ad blocking by next year
The now almost-cliche response to the issue of ad blocking is: “Deliver better ad experiences that consumers don’t want to block.” Easier...
Google launches AdSense Labs for publishers to test new features
On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads...
Can you trust your media buying agency?
Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you...
3 strategies to survive the “Adblockalypse”
Poor, aggrieved advertising just can’t catch a break. Even in the good old days, when families gathered in living rooms to watch TV,...
Why pizza emojis and fridge cams are harbingers of industry changes ahead
In May 2015, Domino’s made history by announcing that Twitter addicts could now order late-night munchies simply by tweeting a pizza...
Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merk
This week, Merkle launched its own effort to facilitate addressable ad targeting across a network of premium publishers with a new...
What Microsoft’s acquisition of LinkedIn means for Bing and LinkedIn Ads
On Monday, June 13, software giant Microsoft announced its largest acquisition deal in history, acquiring LinkedIn for $26.2 billion in...
Attribution, one step at a time
Marketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate,...
New AMP ad formats in the works as Google study shows higher eCPMs on AMP
Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status...
Build effective consumer relationships with ads that use intent data
Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One of the...
IBM announces Watson-powered ads that think
Welcome to the age of cognitive advertising. IBM’s The Weather Company is today announcing Watson Ads that enable consumers to conduct...
Report: Ad blocking users more than double in a year to almost 420 million globally
In August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...
Demystifying the display advertising landscape
Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from people describing the display advertising...
As Flash Apocalypse approaches, here are HTML5 rules of thumb to keep in mind
The end is near. The end of Adobe’s Flash as a technology for ads, that is. While the death of other marketing phenomena has sometimes...
TAG launches “Certified Against Fraud” program
The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program....
bottom of page