According to a Millward Brown survey exploring video — the ad format of the moment — 41 percent of respondents are receptive to ads...

He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for...

When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy of...

Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click....

As at any major consumer brand at the time, those of us on the digital team wanted a bigger slice of the marketing budget pie. “More...

Six of one, half a dozen of the other? If you can’t distinguish between multichannel and omnichannel, don’t be embarrassed. A lot of...

Update 11/17/16:  Google has announced the old interface will be deactivated “by early 2017”. Google is going to be rolling out a new...

Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to...

Spoiled for choice Don’t get me wrong. I love data as much as the next digital media and advertising guy, but I am growing increasingly...

Google is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist...

ouh_desire / Shutterstock.com Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a...

report in 2015 to demystify the world of fraudulent advertising online. They listed 16 versions of ad fraud including: non-browser user...

I hope to keep you learning, thinking and improving so you can hit marketing home runs and get the raises and promotions you deserve. So...

As ad blocking has become a bigger threat to the digital advertising industry and the publishers that rely on it, there has been talk...

This white paper from Tune explains: how to differentiate yourself and stand out to publishers; what a fraud score it and why it’s...

This week, Adblock Plus threw its hat in the ad tech ring. That is, the ring that makes money from serving, not blocking, digital...

Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is imbued with...

While some in the industry are alarmed by ad blocking others dismiss it as overblown, it continues to grow. The latest evidence comes...

adopt personal marketing. I define personal marketing as the ability within a programmatic media-buying context to customize audience...

The latest version of Bing Ads Editor supports custom ads development for native. Instead of creating one ad to be served in both search...