As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame it on the eggnog.) Looking back, this was a big year for...

IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And...

Mark Van Scyoc / Shutterstock.com Turn, which operates a demand side platform (DSP) and data management platform (DMP) that facilitate...

Fake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been...

Digital advertising fraud security firm White Ops released a report Tuesday detailing the exploits of “Methbot,” a new variation on the...

Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes...

Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at...

With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the...

native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native...

The  Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery,...

“So what does this mean for advertising creativity?“ I had been presenting the “MAdTech” mash-up — the intersection of media, advertising...

The Interactive Advertising Bureau (IAB) Tech Lab released updates for the Mobile Rich Media Ad Interface Definition (MRAID) for public...

The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of...

After reading Google’s report that 56 percent of digital ads marketers paid for never had a prayer of being seen by an actual consumer,...

In a sort of course correction, Facebook made several announcements Wednesday pertaining to audience and ads measurement on the social...

This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser...

Google has posted a new policy for AdSense publishers regarding advertising on pages and sites with “misrepresentative” content. The new...

The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big...

In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the ones that...

This guide from AdRoll covers: how to define your target accounts; using ABM to attract customers that will grow your business; how to...