Arguably, finding the perfect blend of messaging, channel and context to optimize your activity has never been easier. Today, technology...

Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media...

And it happened. Voices and viewpoints exploded in the form of websites, podcasts, YouTube channels and more. The long tail of the...

Google announced Tuesday that it is expanding the capability for publishers to opt out of certain ad categories and has increased the...

But wait. Was Edelman inbound or not? Hard to say. A replay review will determine if the call stands and the Patriots win — or if the...

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and...

Sizmek provides a Programmatic Creative ad-serving solution, where ads are assembled on the fly so that their design and content can be...

previous article, I explained that — despite being widely viewed as competing advertising channels — TV and digital are, in fact,...

Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who...

brand safety is a big concern for most businesses. No brand wants its products associated with hate speech, porn or extreme politics,...

The two behemoths, Google and Facebook, account for some 76 percent of new investment in digital advertising, according to  the Internet...

Recently in my opening remarks at The 614 Group’s Brand Safety Summit, I pointed out that while Donald Trump claims the media hates him,...

Hey ______,  Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached....

Consumer Electronics Show in Las Vegas for the first time. I work in Business Development and Innovation at the Ad Council and was...

At the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser...

To bring you up to speed, this white paper from TUNE details 10 things you need to know about the performance marketing industry. Visit...

The Director program includes a variety of formats aimed at building brand awareness, while the Buyer program is aimed at driving direct...

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is...

“In an information-rich world,” he said, “the wealth of information means a dearth of something else: a scarcity of whatever it is that...

The year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether...