
4 reasons why digital context matters
“I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain...

Skimlinks can now ‘pre-target’ users down to a product category
In late 2015, London-based affiliate marketing network Skimlinks announced a programmatic targeting service for advertisers called...

IAB Tech Lab releases final Dynamic Content Ad Standard
After a public comment period, the IAB Tech Lab has updated and ratified the standard for creating dynamic content ads, first introduced...

What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
programmatic advertising, there have been many evolutions. If Programmatic 1.0 was best represented by companies using the Right Media...

Google now blocking ads on specific pages, rather than entire sites, for AdSense policy violations
While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers...

Why it’s more vital than ever to get display measurement right
A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and...

When is a native ad not native? Understanding it’s all about context
“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...

9 Best Practices of Affiliate Networks
This white paper from Tune outlines nine practices to follow to ensure you are setting up your affiliate network to be successful right...

Integral Ad Science launches beta to measure & optimize ad exposure time at the user level
Integral Ad Science is testing a new solution to help brand advertisers measure and optimize their digital display campaigns. The...

AdRoll adds tools for agencies with new pro version
AdRoll has introduced a pro version of its platform for running retargeting and lookalike targeting campaigns for agencies to manage...

Study: Q1 Google Display Network placements
One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...

Google AdSense now allows 300×250 ads above the fold on mobile
With a policy update announced Tuesday, AdSense publishers can now include 300×250 ad units above the fold on their mobile websites. In a...

Are you grateful for digital? Part 2: Q&A
column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our...

Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
But in today’s dynamic — and often highly confusing — media environment, “who” needs to be considered in terms broader than its classic...

Google expands AdSense hate speech policy, launches page-level ad removal capabilities
Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online...

Weather Company’s data now available to any advertiser through LiveRamp
The Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform...

My advice to Google and Facebook on brand safety
What do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major...

Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]
It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but automated ad...

Digital advertising’s perverse incentives
In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker...