
21 Percent Of Ads On News Sites Are House Ads: Pew Study
new report from Pew’s Project for Excellence in Journalism, is that more than one in five ads on news websites are house ads. The...

Mix & Match Targeting In The Google Display Network
For several years, it was a risky place to advertise but even in those days, many advertisers discovered a gold mine. A New Name As...

Recent Bans Surface AdSense Publishers’ Complaints About Google
Acme Dropped, Reinstated After Public Attention In the first case, well-respected netizen Jef Poskanzer, who runs the acme.com site, was...

Set A Higher Performance Standard: Expect To Engage Your Audience
More than ever before, the online advertising industry is rife with discussion around optimization metrics. Traditionally, clicks,...

My Hope For 2012: Taking Data And Creative Seriously
I went on the attack against the incorrect use of data in my previous column. Early in my career, a mentor taught me that when you tell...

Yahoo Shutters 10 Mobile Apps
Google closing products these days. Yahoo announced today that it’s shutting down a full 10 of its mobile apps across both the iOS and...

Google Acknowledges AdSense Is Down For Some, Says It’s Working On The Issue
reporting problems with Google’s AdSense — no ads were showing on their sites — and now Google acknowledges the problem. A Google...

Display’s The Thing
First things first. Let me start by confessing that I run a search-oriented digital ad business. Before you think that this is just...

Comscore Study Finds 31% Of Display Ads Never Seen
Comscore study of its kind has quantified what percentage of online display ads aren’t even seen by users — an average of 31% and, on...

Would Retargeting Look Good With My Current Marketing?
Certain types of marketing just work well together. For example, a number of case studies, including this one from Yahoo, have shown that...

The Big List: 226 Marketing Trends, Predictions & Resolutions For 2012
Wrong. Wrong. And wrong again. Better luck next year.) If you didn’t make any resolutions or predictions of your own, you’re almost...

Marketing Beyond The Funnel With Display Media
Marketers invest a lot into driving new users to their site and incentivizing them to return and convert. Given the work and dollars...

Google’s Toy Study Exposes Complex Consumer Purchase Path
Although there are some unique aspects of toy shopping (i.e., the influence of children) most of the takeaways and data can probably be...

A Look Back At 2011: We’re Wrong About Data
As we toast the New Year, we shouldn’t pat ourselves on the back when it comes to making smart marketing decisions based on data in the...

Report: Social Networking Accounts for 19% Of Time Spent Online & Social Ads The U.S. Leader In
A recent social networking comScore report broke down global and U.S. trends in Social Media. This annual report solidified the hold...

The Future Of Display: What’s Ahead For 2012
It’s the oldest format in online advertising, but it’s not stodgy by any stretch. Display Advertising is still changing rapidly as new...

Retargeting Outperforms Online Marketing Averages On Cyber Monday
If you’ve recently begun to explore behavioral retargeting, you’re not alone. Behavioral retargeting is a rapidly growing segment of...

Google Gets US Justice Department Approval To Buy Admeld
In a statement on the approval, the DOJ said it has concluded the deal won’t harm competition in the sale of display advertising,...