There’s nothing like a white-hot economy, or a white-hot sector, to create marketing geniuses. Notice that there are a lot of well-known...

new report from Pew’s Project for Excellence in Journalism, is that more than one in five ads on news websites are house ads. The...

For several years, it was a risky place to advertise but even in those days, many advertisers discovered a gold mine. A New Name As...

Acme Dropped, Reinstated After Public Attention In the first case, well-respected netizen Jef Poskanzer, who runs the acme.com site, was...

More than ever before, the online advertising industry is rife with discussion around optimization metrics.  Traditionally, clicks,...

I went on the attack against the incorrect use of data in my previous column. Early in my career, a mentor taught me that when you tell...

Google closing products these days. Yahoo announced today that it’s shutting down a full 10 of its mobile apps across both the iOS and...

reporting problems with Google’s AdSense — no ads were showing on their sites — and now Google acknowledges the problem. A Google...

First things first. Let me start by confessing that I run a search-oriented digital ad business. Before you think that this is just...

Comscore study of its kind has quantified what percentage of online display ads aren’t even seen by users — an average of 31% and, on...

Certain types of marketing just work well together. For example, a number of case studies, including this one from Yahoo, have shown that...

Wrong. Wrong. And wrong again. Better luck next year.) If you didn’t make any resolutions or predictions of your own, you’re almost...

Marketers invest a lot into driving new users to their site and incentivizing them to return and convert. Given the work and dollars...

Although there are some unique aspects of toy shopping (i.e., the influence of children) most of the takeaways and data can probably be...

As we toast the New Year, we shouldn’t pat ourselves on the back when it comes to making smart marketing decisions based on data in the...

A recent social networking comScore report broke down global and U.S. trends in Social Media.  This annual report solidified the hold...

It’s the oldest format in online advertising, but it’s not stodgy by any stretch. Display Advertising is still changing rapidly as new...

If you’ve recently begun to explore behavioral retargeting, you’re not alone. Behavioral retargeting is a rapidly growing segment of...

In a statement on the approval, the DOJ said it has concluded the deal won’t harm competition in the sale of display advertising,...