Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and...

updates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...

programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article, but for now, it’s important...

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience...

Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer...

Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out...

As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...

The format of the meeting was an AMA (ask me anything) with legal and product executives who have been involved with Google’s GDPR...

Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing...

Examples of Microsoft Audience Ads Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through...

The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...

Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content,...

Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to...

CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...

Ultimately, any judgment about measuring a digital advertising campaign’s success depends on how well it can advance the company’s goals...

In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too...

Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their...

Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for...

Don’t get me wrong — I’m an optimist. Learning from our previous mistakes is the key to future success, as long as they are not repeated....