Several days ago, publishers began coming to forums saying they’d received a notice saying, “You have rejected ad requests, which will...

Just go ahead and admit it. We’ve all had a fascination with spies since we were kids. That’s why we flock to spy movies like Mission...

If you use Google AdWords and Analytics as well as AdSense, the changes coming to the publisher interface over the next few days will...

IBM does a pretty good job of explaining big data and I’m not one to mess with a good thing. According to the company’s definition, the...

To date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this...

Today Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain...

Before choosing a dynamic ad provider, my advice is to consider two sets of criteria so you know you’re getting a truly dynamic solution:...

Over the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying...

Digital advertising is on the rise, which is good news for us — the people that live and breathe in the online world. However, as...

Influencers all over industry are talking about it, but the lack of a definition for engagement in online advertising is creating...

Chairman Tom Bedecarré and Founder and CEO Ajaz Ahmed WPP PLC, the world’s largest advertising company, has added one of the last and...

You can imagine my angst at learning that a three-year-old child’s palate has already ruled out the seemingly infinite varieties of cake...

In the coming weeks, Facebook plans to allow advertisers to begin purchasing its Marketplace ads on a real-time bidding basis. The idea...

There is an abundant amount of digital inventory available to brand advertisers looking to purchase ad space, but what is the best way to...

This Achilles’ heel is starting to pain marketers more than ever now, as their target audiences are engaging with messages on a multitude...

In politics, the act of drawing, reviewing and re-structuring district lines for voting purposes to ensure that like demographics are...

It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors...

new forecast from BIA/Kelsey. The data are from BIA/Kelsey’s U.S. Local Media Forecast, which sees a compound annual growth rate of 21...

I’m going to focus here only on digital media — which, as we will see, is hard enough. Figuring out an attribution model that works...

And with those few words, I felt dumb.  For more than a decade I had focused on “direct response” digital campaigns, and with that one...