Any improvement in this arena will likely be received very positively by publishers. Even if they haven’t had their own account disabled...

Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of...

While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that...

What I learned can save you a lot of time, money and frustration. What Are Keyword-Driven Campaigns? Keywords are the most common method...

The new ad unit is commonly referred to as a half page unit, which Google is calling “brand friendly” ad units. Google said this ad size...

Premium inventory is a term used by publishers and networks to generate higher demand and higher fees for advertising on portions of...

The media business is nearly as old as mankind. We started writing on tablets and scrolls millennia ago; the telecommunication business...

A new ad type can now be found across LinkedIn’s self-service platform, video ads. LinkedIn Ads users will be able to run a video ad...

The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you...

Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they...

Yahoo CEO Marissa Mayer took time away last night from transforming Yahoo to give birth to another transformation, a baby boy born to her...

Last month, Google’s famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has...

The idea, apparently, is to bulk up the amount of contextual advertising inventory Yahoo and Bing can make available to advertisers. The...

Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner...

Among the two, Google comes in slightly ahead with 15.4% of the market this year ($2.31 billion), compared to Facebook’s 14.4% ($2.16...

After a beta period lasting a couple of months, the doors are open on the new Facebook Ad Exchange (FBX), which makes the social...

These publishers can request email support by filling out contact forms that will appear for them in the Help Center. Smaller publishers...

I am sure you have heard the expression “the only constant in life is change”.  If you make a living buying, selling and evaluating...

claims that he’s replicated US writer Nathan Newman’s informal “experiment” suggesting that Google conducts “racial profiling” in the...

As with buying stocks, timing is everything when it comes to leveraging data to reach your target audience. Today, brands have the...