Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques;...

Google announced an update to AdSense link units today. In select countries and site verticals, when users click on a link unit keyword,...

Google has announced upcoming changes to the AdSense Terms and Conditions. Starting April 23rd, AdSense users in Europe, the Middle East,...

During the company’s previous earnings call three months ago, Mayer said that Yahoo ended 2012 with about 200 million monthly mobile...

With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the...

Image via Magnetic More and more Web browsers are blocking the use of third-party cookies by default, a development which has sparked a...

Advertisers will be charged for an impression only when a user scrolls to the area of the page where the ad is shown. TripAdvisor’s VP...

article, two CMA Communications customers have reported banner ads being injected directly into webpages on popular websites, and they...

There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining...

According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than...

For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might...

In last week’s digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an...

Buying display ads through an ad tech platform is like a box of chocolates. You never know what you’re gonna get – and this can be...

DG MediaMind released the 2012 Global Benchmarks Report, an analysis of more than 600 billion display ad impressions in 2012 from...

Using a cross-section of data from publishers in their network, Chartbeat found that web visitors are only engaged for a few seconds at...

The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can...

We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to...

Premium inventory. What exactly does that mean? We think we all know: it’s that custom ad placement on ESPN.com, or the full-page...

I have a passion for filters, especially in partnership with Excel, the AdWords User Interface (UI) and AdWords Editor. Regardless of...

One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network...