I’ve been in the digital advertising and technology business since the 1990s, and since day one, I’ve heard two refrains over and over...

In my last column, I analyzed the limitations of cookie-based behavioral targeting for locally-focused advertisers. As demonstrated in...

At long last, “fully” asynchronous ad code is available in Google AdSense. The new asynchronous code is designed to improve web latency...

Scanning the agendas at this year’s search trade shows as well as popular articles on the industry’s leading search websites, it is...

The new policy comes in response to recent complaints from advertisers whose ads were showing up on controversial Pages and Groups, as...

The study found that, in addition to increasing investment in search, retail advertisers spent 130 percent more on programmatic display...

AdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and...

Brand advertisers have long complained about the challenges of making targeted ad buys at scale online in the way they are used to doing...

As an advertiser, there is no better way to purchase massive amounts of online display ad inventory than directly from publishers or ad...

Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site....

The new solution came out of Microsoft’s partnership with creative agencies — including AKQA, Big Spaceship, Razorfish, Team...

Located on the Home tab in your AdSense account, the scorecard offers a performance summary of your ad settings, webpages and content...

The AdSense community has grown to include more than 2 million publishers, and last year alone, publishers earned more than $7 billion...

Wojcicki, who lead the launch of AdSense, will be joined by three AdSense publishers to look back at the evolution of the program and...

Image via shutterstock Take a look around any marketing department today, and you’re likely to find clusters of marketers responsible for...

Dispop was started by co-founders Ayal Ebert and Guy Falkovitch — the duo also behind DesignPax, a self-serve online design platform, and...

When the smaller ads are served they float in the center of the ad format as shown in the example below. Google first allowed smaller ad...

Facebook began opening up news feed ad inventory to Facebook Exchange at the end of March and expanded the inventory offering to all its...

TV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices,...