received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be...

Here is a screenshot @netmeg sent to Barry Schwartz yesterday: These ads also feature the large blue round arrow “button” to encourage...

ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad...

Image Ads today, giving advertisers the opportunity to leverage HD images in photo slideshows and image-rich environments for multiple...

AdSense publishers can see it by logging into google.com/adsense. The publisher will be presented with an option to check out the new...

Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion...

Like the MediaVest deal, Razorfish and DigitasLBi will have access to all of Google’s properties including display and mobile networks...

This week, Google has very quietly introduced “In-Market Buyers” in AdWords which allows advertisers to tap into Google’s consumer...

ChargeAds has launched a new automated display advertising platform that the company claims is a “turnkey” tool for publishers. According...

Imagine this scenario: your programmatic marketing campaign was a big success; you hit your goals and now your client wants to know why....

Google has balked at allowing Nielsen’s online campaign reporting  tags to be placed on its sites, which include leading online video...

Based on the corporate IP address, DemandBase identifies the company a web visitor is from in real-time and then, depending on the...

predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...

Today, Google announced a new AdSense experiments feature that allows publishers to run A/B tests on ad unit settings including ad types...

The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...

iPhones and iPads accounted for 66 percent of mobile impressions in the Index report. Safari holds over 60 percent of the mobile browser...

AdAge is reporting  that YouTube will be giving these prestige content providers — TV Networks and film studies —  the same ad revenue...

Thankfully, there’s a lot to learn from the classic buyer/seller struggles of Agency and Publisher. Yes, there are issues — but there are...

Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting. It’s an...

In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...