today a deal with the Local Media Consortium, an industry alliance comprised of more than 800 daily newspapers and 200 local broadcast...

There have been a flurry of recent articles stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes...

announced today it has acquired the well-regarded web traffic analytics firm spider.io. Google has made significant investments in...

It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform. Here’s...

Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers...

Mozilla will soon begin to show sponsored content on Firefox when new users open up the New Tab page in the browser. When users begin to...

Google has been working on its own measurement technology, Active View, but the industry has been calling on the company to integrate...

Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in...

new data from Facebook Exchange DSP, Triggit, advertisers spent 127 percent more on spend on Facebook Exchange (FBX) ads in November and...

Bob Hoffman is an advertising legend — a seasoned ad executive who has gained a reputation as one of the most influential advertising...

This month’s column was inspired by a very brave CMO who bluntly asked, during a recent conversation, “WTF is a cookie, anyway?” This...

Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up...

In our industry, we acknowledge the longstanding rub between the quant and the qual. We know that the math and the creative imagination...

Nielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more...

The National Retail Federation (NRF) and Prosper Insights released survey (PDF) data mostly focused on anticipated consumer spending on...

announced the roll out of AdSense Direct today to allow publishers to implement campaigns for ads they sell direct to advertisers through...

In the process of the investigation, Canada’s privacy watchdog also found Google’s automated ad review system to have “demonstrable...

Google has released a new plugin for publishers using WordPress. The official Google Publisher Plugin offers support for Google AdSense...

For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in...

I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization...