Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the...

Creating image ads for the Google Display Network — especially if you’re coming from a search marketing background where images are novel...

A Colorado-based firm has agreed to pay $500,000 to settle charges by the Federal Trade Commission (FTC) that it falsely advertised free...

In my last article, I told you about the retargeting trap — this is where marketers rush to put all their money into retargeting because...

The Author Sadly Geeking Out on Ad Standards The astute reader may not be surprised to hear that I collected match book covers in my...

Google publishers using the Google Publisher Toolbar can now see Google Analytics data directly in the toolbar. The toolbar is available...

If you’re like me, the end of the summer is the time when you pack your bag and try and catch a break before the fall arrives — and...

Yahoo’s native “Stream ads” are now appearing on other publisher sites via a content recommendation engine that incorporates sponsored...

Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by...

Business Insider has the story of an AdSense publisher who says Google owes him the $46,000 his account accrued before Google banned him...

Little is known about the company’s ad security efforts alluded to in the acquisition announcements. As of August 6, ad-blocking...

It appears publishers must now use the new dashboard Google AdSense began testing toward the end of last year, and not everybody is happy...

Without question, digital media planning is evolving continuously. In some ways, this evolution is happening too fast for the media...

The number of companies using programmatic ad buying is increasing by the day. A recent Advertiser Perceptions survey reports that 78% of...

Not all native advertising is created equal. There is a wide and growing disparity between high-quality examples — those that are in the...

Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on...

While the United States has seen programmatic audience development — the practice of automating digital advertising sales based on...

Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost...

Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will...

New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes...