Last week, Google released new research on factors that impact ad viewability, which we covered here. There was one particular data point...

It is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...

The rise of omni-channel and a new focus on the consumer has ushered in the need for a different kind of measurement. Gone are the days...

As more advertisers move toward buying display ads on a viewable impression basis rather than by served impression, Google looked across...

Sharethrough, which enables advertisers to distribute their content via dynamical native ad units on publisher sites, announced today...

Today, Google-owned DoubleClick rolled out eight updates to its Verification product to address concerns about brand safety and give...

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me...

We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means...

A handful of publishers are participating in a new Google experiment to give users ad-free experiences in exchange for a nominal monthly...

One of the greatest fears publishers face is an impending loss of revenue, based on the spread between what they earn selling their...

Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important,...

Google’s DoubleClick For Publishers display ad serving platform went dark this morning for more than an hour. DoubleClick’s platform is...

In May, the tech news site TechDirt.com received a warning from Google that a news article about a porn star’s intellectual property...

One of the fastest growing trends in advertising is native advertising. Research firm BIA/Kelsey estimates native advertising on social...

Imagine if after clicking on an ad, it expanded and then persisted as you navigated to additional web content linked to from the ad...

Today, Google opened up its Consumer Surveys program with self sign up available to publishers in the US. Offered as a way for publishers...

Today’s CMO has become accustomed to approving programmatic marketing budgets. The perfect combination of price, performance, and...

Disqus Sponsored Comments are rolling out globally in a partnership with Xaxis. Disqus, the comment management system, launched Sponsored...

The Interactive Advertising Bureau (IAB) has released OpenDirect 1.0, a standard API for programmatic buying and selling premium...

Marketers are constantly looking for ways to reach and engage new and existing consumers, so it’s no surprise that retargeting strategies...