It’s no surprise that each year, Valentine’s Day advertising focuses on love, romance and affection. It’s a time where men and women...

The Super Bowl is one of the largest televised events of the year, making it a quintessential vehicle for advertisers. Last year’s Super...

That programmatic has long had a transparency problem has been well documented. Buyers have had less than adequate insights into the...

CEO Marissa Mayer discussing mobile at Yahoo’s NewFront The impact of Yahoo’s acquisition of mobile ad network and analytics firm,...

In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running...

Beginning on January 4th, AdSense publishers began reporting on the AdSense product support forum that their ads were redirecting to...

Since I began my career in digital media more than 13 years ago, the way publishers generate revenue has changed significantly. Not long...

Marketers, agencies and publishers have been hard at work since 2011 to establish a measurement framework for digital that allows for...

Ken Wolter / Shutterstock.com Super Cray, New York-based online publisher of the website www.supercraycray.com, has filed suit against...

After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media...

Historically, marketers have had a love/hate relationship with display advertising. Especially for B2B marketers, the margins on display...

Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video...

A poll of 300 digital media and advertising executives highlights the challenges ahead for an industry-wide adoption of viewability as...

Programmatic buying and mobile display are the trends driving the most change in the Display Advertising ecosystem these days,...

When I started the 614 Group in 2011, digital brand safety was a key component of the original business plan. However, if I had tried to...

In a new paper titled “State of Viewability Transactions 2015,” the Interactive Advertising Bureau (IAB) aims to set expectations as the...

A new survey commissioned by AdRoll found that marketers dedicated more of their online budgets to retargeting in 2014. The percentage of...

2015 is racing toward us all, and it’s worth taking a few minutes to think about how you’re going to improve your display efforts when...

Google’s newly responsive Lightbox ads units that the company introduced back in September as part of a larger mobile display ad push,...

Nearly a quarter of video ad impressions are triggered by bots and eleven percent of display ad impressions come from bot fraud. On...