Four leading online publishers have forged a digital advertising deal in an effort to take back control over their programmatic ad sales...

It has been posited that, in the future, the best advertising content will be created by publishers, not agencies or brands. After all,...

It’s no secret that there is very little consensus on the definition of native advertising. Some digital marketers will argue that a...

As one part of its growth strategy, Yahoo has bet heavily on native ads. The company’s Gemini platform offers both mobile search and...

Retargeting options abound for marketers today, and the Retargeting Roundtable session at SMX West sought to make sense of the landscape...

Chukcha / Shutterstock.com Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make...

Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years. Gone are the days...

Affiliate marketing sure looks a lot different than it did 20 years ago. Gone are the flashing banners, pop-up ads and discount-only...

LinkedIn is going after more marketing and advertising dollars, announcing today it is expanding its existing portfolio of marketing...

Now, more than ever, publishers need to focus their attention toward optimal site design to own a piece of the advertising puzzle. At The...

If you want to get a sense of the Super Bowl’s grip on America, the graphs below from Criteo highlight how game day affects the consumer...

When I began in search, display advertising had been oversaturated with the most infamous of elements — pop up ads, flashing banners and...

Microsoft’s Bing Ads has plans to test native ads on MSN.com later in the year, extending beyond the search ads it delivers across the...

Marketers, agencies, publishers, and especially technology companies get so caught up in the potential of technology and data to optimize...

A post-game empirical analysis by programmatic ad platform Rocket Fuel shows almost no lift or conversion benefit to Super Bowl...

In the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...

Google AdX, OpenX and Rubicon Project held onto their top-three rankings on the January Seller Trust Index of programmatic ad sellers...

Yahoo CMO Kathy Savitt on Yahoo’s Native Ad Impact, Digital New Fronts 2014 Marketers are planning to increase investment in native...

Just because your company isn’t among the handful of brands forking over the big bucks for the chance to capture millions of eyeballs...

Google announced last month that “Other interests” targeting on the Google Display Network would be going away. The change was supposed...