“Can you please come watch this commercial? We’ll take out the trash.” This is how consumer research generally started when I was an...

After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands,...

DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150...

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...

Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...

Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least...

Spotify announced on Monday a test to allow brands to sponsor its personalized “Discover Weekly” playlists. The launch advertiser is...

Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through...

Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...

Since 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become...

Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s...

Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based...

Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining...

When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in...

In a world with a dizzying number of acronyms and abbreviations, you might be tempted to think: “Do I really need to know about CRO?” I’m...

In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows...

This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from...

With the advent of automation, machine learning and artificial intelligence, shifting channel opportunities and more, we are surveying...

In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to serve ads in AMP...

Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past...