Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy. All those stragglers...

“Display is dead,” glibly chirped the very senior agency executive at a recent meeting of six dozen impressively pedigreed brand...

Publishers using Google AdSense will now see more details about invalid traffic from activities such as accidental clicks on the ads on...

To beef up its brand advertising offerings, About.com is the latest online publisher to launch a sponsored content unit. The 19 year-old...

The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020,...

Ad tech giant Rubicon Project says mobile ad spend on its platform increased more than 1,300 percent in the two years between Q1 2013 and...

In 2014, we saw greater emphasis placed on automation and data-driven ad buying than ever before. Spend on audience targeting solutions...

While programmatic has brought automation to buying and selling of digital advertising, buyers say reporting from ad exchanges often...

announcements during its Leadership Summit in Florida on Wednesday to address the needs of mobile advertisers and publishers. Building on...

The new product called Prospecting launches in beta Wednesday with more than 1,000 advertisers already participating in early test...

Mobile, wearables, interactive TV and other sexy visions of the future are dominating industry headlines right now. However, if a...

It’s no secret that global e-commerce is growing rapidly. Current e-commerce statistics state that 40 percent of worldwide Internet users...

In-stream native advertising is thriving with the rise of mobile, but it’s cards that will keep propelling growth in ad spend. Cards...

So you’ve tagged your site. You’ve identified some interesting audience segments. You’ve got some great data, and you are ready to go!...

To be clear, Apple never actually uses the term “ad blocking” in its latest developer specs, but instead says that the functionality...

Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and...

In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers in a...

A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads...

Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as...

Perhaps it was inevitable that programmatic buying would begin to take off on mobile. After all, mobile advertising is growing faster by...