Ad Blocker Usage Highest Among Key Advertiser Demos: Millennials And High Earners
Millennials are most likely to utilize ad blocking on desktop. Source: Sourcepoint and comScore study. People who use ad blockers are...
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Ad Blocking: The IAB Wants To Sue, But It Probably Can’t Win
It may be premature to call ad blocking a “crisis” for the industry, but it’s obviously an area of significant concern for publishers and...
Round 2: Peace Ad Blocker Pulled & CNET Fights Back
The revolution in ad blocking that was ushered in with iOS9 has seen its first pushback. The Peace ad blocker that topped the Apple App...
Debunking The CTR To Find Truth In Viewability
“Viewability” is the buzzword du jour in the ad tech world, yet only a small number of advertisers are actually using viewability metrics...
Customers Need To Be Part Of The Advertising Conversation
Some say that sales was the first real profession. I don’t think that’s true. I believe that it was advertising. After all, you can’t...
Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics
Though they’ve been dubbed “ad blockers,” it’s not just ads that marketers and publishers have to worry about with iOS 9’s new content...
New Ad Blocker “Peace” Tops iTunes Paid Apps Chart Within Hours
The Peace app was created by Marco Arment, former CTO of Tumblr and founder of Instapaper. It sells for $2.99 in Apple’s app...
ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens
AOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...
Mozilla Ready To Promote “Suggested Tiles” In Firefox
In early August, the Mozilla Foundation quietly began showing “Suggested tiles” when users open a new tab in its Firefox browser, the...
Google Adds Ad Injector Filter In DoubleClick Bid Manager
To combat ad injectors, Google has added a filter on DoubleClick Bid Manager to automatically keep advertisers from buying injected ad...
Engagement Vs. Monetization: How Small Media Companies Can Walk The Fine Line
viewability, and publishers are starting to adapt their businesses to accommodate this trend. Some high-profile media companies have...
Expandable Native Gmail Ads Now Available To All In AdWords
Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab...
September 1: Google’s Chrome Begins Auto-Pausing Flash Ads
360b / Shutterstock.com Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based...
Here’s Where The World’s Largest Media Buyer Spends Its Money
Martin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP,...
The Golden Path To Programmatic Premium
Much has been written over the past several years about the battle that traditional publishers have fought to adapt their business models...
Adobe Flash Takes Another Hit As Amazon Moves To Eliminate All Flash-Based Ads
The e-commerce giant posted the following notice on its Technical Guidelines page, confirming its decision to remove Flash because of...
Shopify Integrates AdRoll To Activate Retargeting Campaigns
AdRoll’s retargeting capabilities are now integrated into Shopify’s e-commerce platform. With the Adroll For Shopify app, merchants will...
Livefyre Enables Ads In Comment Threads
Content marketing and commenting platform Livefyre is giving publishers the option to insert ads right into the comment threads on their...
Headway Digital Launches NativeWay, Its New Native Ads Tool Suite
Headway Digital has launched NativeWay, a native advertising platform that combines display, video and mobile solutions using...
Knowing When To Retarget (And What Data To Bank It On)
Consumers today, especially Millennial generation consumers, have signaled to advertisers that they are willing to trade certain levels...
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