Depending on whom you talk to, ad blocking is either overblown or an emerging crisis. There’s data to support both positions. One thing...

More than two-thirds of marketers said they plan to increase their investment in programmatic advertising in 2016, according to AdRoll’s...

To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online...

What is scarcity, and why does it matter, anyway? It’s how Uber gets you to pay more for a car in a rainstorm when everyone else in the...

A few months after the Interactive Advertising Bureau announced it’s LEAN Ads initiative to address ad blocking, AdBlock Plus says its...

Yahoo announced Wednesday that advertisers can now access native inventory from app publishers on the BrightRoll Exchange. Advertisers...

If you like information, you’ll be hard pressed to find a more unsatisfying source of it than Apple’s developer blog news updates. The...

Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are...

Ad disapproval notices are typically uninteresting bland affairs, free of controversy. Last week, however, a disapproval notice from...

Marketers are always looking to assess the performance of various programmatic vendors against both direct response and brand objectives....

Two weeks ago, the Federal Trade Commission issued a long “enforcement policy statement” on native advertising. If you want to read all...

The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in...

With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots in...

Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display...

A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style...

As so-called “native ads” have become increasingly popular critics have argued they’re effective because consumers can’t tell them apart...

Now that the year is winding down, I’ve taken some time to look back to see how these predictions played out and consider how the year...

AOL’s DSP. The announcement builds on a partnership struck in 2012 between the two companies which, in part, gave select buyers access to...

Ad blockers — and concerns publishers have about them — are far from dead. But they’re hardly the talk of the town now that they’ve...

The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic...