Roughly a year ago Google introduced “My Account,” a centralized privacy and security center where people could manage their data and...

$12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 billion by...

A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the...

If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing...

The now almost-cliche response to the issue of ad blocking is: “Deliver better ad experiences that consumers don’t want to block.” Easier...

On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads...

Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you...

Poor, aggrieved advertising just can’t catch a break. Even in the good old days, when families gathered in living rooms to watch TV,...

In May 2015, Domino’s made history by announcing that Twitter addicts could now order late-night munchies simply by tweeting a pizza...

This week, Merkle launched its own effort to facilitate addressable ad targeting across a network of premium publishers with a new...

On Monday, June 13, software giant Microsoft announced its largest acquisition deal in history, acquiring LinkedIn for $26.2 billion in...

Marketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate,...

Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status...

Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One of the...

Welcome to the age of cognitive advertising. IBM’s The Weather Company is today announcing Watson Ads that enable consumers to conduct...

In August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...

Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from people describing the display advertising...

The end is near. The end of Adobe’s Flash as a technology for ads, that is. While the death of other marketing phenomena has sometimes...

The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program....

Facebook, Samsung, Microsoft and Google, among others, are all betting big on virtual reality and/or augmented reality becoming the next...