5 ways digital marketers can make healthier impressions
You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on...
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Amobee Triggers activates campaigns based on a mix of online & offline signals
Marketing technology firm Amobee, a subsidiary of Singtel, has launched Amobee Triggers to enable advertisers to activate campaigns in...
Why every digital advertiser should demand transparency
The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...
AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click
Now there are ad landing pages designed in AMP (accelerated mobile pages), the AMP blog announced. AMP Ad Landing Pages (ALP) is designed...
Adblock Plus says it has already beaten Facebook’s ad block blocking tactics
Two days ago, Facebook said that it was improving user control over ads but also going to block ad blocking software on the desktop. The...
How Verizon’s Yahoo buy will reshape the digital ad marketplace
Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital,...
Report: Nearly three-quarters of native ads get failing scores
A high-scoring native ad from The Wall Street Journal Native ads can be very effective in attracting reader attention because their...
Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability...
Hulu has joined this list of major platforms that ignore Do Not Track requests
Update: This article was updated on May 17, 2017, after Twitter announced in a change to its privacy policy that it will no longer...
Google announces AMP for Ads & AMP Landing Pages among DoubleClick news
Google made a series of announcements on Tuesday during the DoubleClick Leadership Summit. Not surprisingly, the announcements centered...
3 reasons why digital research is backwards
“Say that again?” I asked, startled. “We don’t pre-test our advertising,” repeated the Fortune 50 marketer. I convinced myself I was...
Why talent was the elephant in the room at Cannes Lions
Gil C / Shutterstock.com A few weeks ago, at the Cannes Lions International Festival of Creativity, attendees buzzed about Grand Prix...
Changing the Cannes conversation: Creativity isn’t enough
Gil C / Shutterstock.com Attendees and speakers at the Cannes Lions festival in June found ad blocking to be one of the key topics of...
The 3 types of remarketing you should be trying
When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one...
“I love advertising,” said no one ever
Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and thriving, and its future is as...
Google AdSense has closed many inactive accounts on July 4th
On July 4, 2016, Google sent out an unusually large number of notifications to Google AdSense publishers that their accounts have been...
Royals, relevance and reach: Why both TV and the British monarchy will not only continue to survive,
In an article published by Fortune Magazine in September 2015, 27 percent of Chinese shoppers said they draw inspiration for fashion and...
The path to programmatic peace
Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a recent eMarketer...
Buying display media in advance or in real-time: What you need to know
programmatic buying. Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let me give...
Why the digital advertising ecosystem loves native
It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile...
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