You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on...

Marketing technology firm Amobee, a subsidiary of Singtel, has launched Amobee Triggers to enable advertisers to activate campaigns in...

The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...

Now there are ad landing pages designed in AMP (accelerated mobile pages), the AMP blog announced. AMP Ad Landing Pages (ALP) is designed...

Two days ago, Facebook said that it was improving user control over ads but also going to block ad blocking software on the desktop. The...

Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital,...

A high-scoring native ad from The Wall Street Journal Native ads can be very effective in attracting reader attention because their...

There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability...

Update: This article was updated on May 17, 2017, after Twitter announced in a change to its privacy policy that it will no longer...

Google made a series of announcements on Tuesday during the DoubleClick Leadership Summit. Not surprisingly, the announcements centered...

“Say that again?” I asked, startled. “We don’t pre-test our advertising,” repeated the Fortune 50 marketer. I convinced myself I was...

Gil C / Shutterstock.com A few weeks ago, at the Cannes Lions International Festival of Creativity, attendees buzzed about Grand Prix...

Gil C / Shutterstock.com Attendees and speakers at the Cannes Lions festival in June found ad blocking to be one of the key topics of...

When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one...

Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and thriving, and its future is as...

On July 4, 2016, Google sent out an unusually large number of notifications to Google AdSense publishers that their accounts have been...

In an article published by Fortune Magazine in September 2015, 27 percent of Chinese shoppers said they draw inspiration for fashion and...

Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a recent eMarketer...

programmatic buying. Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let me give...

It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile...