Predictions for the digital advertising industry in 2017
IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And...
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Turn agrees to settle with FTC over privacy violations for digital ad tracking
Mark Van Scyoc / Shutterstock.com Turn, which operates a demand side platform (DSP) and data management platform (DMP) that facilitate...
First you thought your brand dollars were safe… then fake news happened
Fake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been...
White Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video
Digital advertising fraud security firm White Ops released a report Tuesday detailing the exploits of “Methbot,” a new variation on the...
Google agrees to change when it scans emails for ad targeting
Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes...
No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Netwo
Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at...
Digital or TV? The false dichotomy in advertising
With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the...
How you should be leveraging native ads in 2017
native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native...
TAG awards first ‘Certified Against Fraud’ seal to 16 digital advertising companies
The Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery,...
The future of digital advertising creativity and how to get ready
“So what does this mean for advertising creativity?“ I had been presenting the “MAdTech” mash-up — the intersection of media, advertising...
IAB shares updates for MRAID, including viewability & audibility measurement
The Interactive Advertising Bureau (IAB) Tech Lab released updates for the Mobile Rich Media Ad Interface Definition (MRAID) for public...
Nielsen: Mobile targeting is getting better, particularly when targets are narrower
The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of...
A different view on viewability
After reading Google’s report that 56 percent of digital ads marketers paid for never had a prayer of being seen by an actual consumer,...
In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability
In a sort of course correction, Facebook made several announcements Wednesday pertaining to audience and ads measurement on the social...
Are you getting attribution wrong?
This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser...
Google posts its new policy against fake news & ‘misrepresentative’ sites
Google has posted a new policy for AdSense publishers regarding advertising on pages and sites with “misrepresentative” content. The new...
The insider’s guide to choosing a programmatic buying platform
The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big...
Authentic storytelling: 5 rules for the new frontier of marketing
In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the ones that...
Grow your business with account-based marketing
This guide from AdRoll covers: how to define your target accounts; using ABM to attract customers that will grow your business; how to...
Why building relevant ads in a cookie-free world comes down to context
According to a Millward Brown survey exploring video — the ad format of the moment — 41 percent of respondents are receptive to ads...
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