Facebook adopts header bidding to make its ad network more competitive with Google’s
Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...
top of page
Search
A digital marketing CEO’s prescription to cure advertising fraud
hit a fever pitch. We see marketers increasingly demanding accountability for their digital media spends and looking for transparent and...
ANA calls for independent audits of ads in the ‘walled gardens’
All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today...
Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad place
Google’s programmatic advertising network is coming under fire for supporting extremist sites and content at the expense of the brand...
Is the way you think about reach outdated?
This white paper, from Oracle Data Cloud, offers the proof that supports they don’t have to. The more relevant the audience, the stronger...
Adblock Plus names independent Acceptable Ads Committee
Adblock Plus’s parent company, eyeo, is transitioning the Acceptable Ads program to an independent group. The Acceptable Ads Committee...
Publishers must start proactively fighting fraud and non-human traffic
$8.2 billion each year, according to the Interactive Advertising Bureau. So what is the industry doing to address this massive crime? To...
New location extension ad format now live on Google Display Network
Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location...
Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017
The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer...
Still not sold on native advertising? 3 benefits you should know about.
better CTR (click-through rate) and higher leads. Native advertising has been used for years, but not all advertisers and marketers are...
How to fight against online ad fraud (in 6 steps)
The best an agency can do, for now, is keep this percentage as low as possible. The current accepted benchmark of around 10 to 15 percent...
Google AdWords’ view-through conversion window will soon default to 1 day
The change will apply to all conversion actions added after March 29. All existing conversion actions that are set to the default...
Why search will save TV
Cord cutting, the death of TV and digital disruption are always hot topics. Agencies and marketers constantly talk about how TV is being...
Whitelists vs. blacklists for programmatic media
programmatic display can be quite complex regardless of which DSP (demand-side platform) you use to execute your buys. For many years,...
Google sunsets its AdSense plugin for WordPress
Google AdSense has sunsetted its WordPress plugin this month. Publishers can no longer install it on their sites. As of April 5, 2017,...
Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and...
Google isn’t actually tackling ‘fake news’ content on its ad network
Why are my Google display campaigns running on “XYZ-Hyperpartisan-Site” with less-than-accurate or altogether false articles? That’s the...
The tyranny of a blank page: Why creative matters most
“And remember the tyranny of a blank sheet of paper,” my supervisor added as I turned to leave her office. I was a young account...
[Reminder] Live Webinar — Tips for better brand/agency creative collaboration
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and...
The 4 truths of programmatic marketing
Arguably, finding the perfect blend of messaging, channel and context to optimize your activity has never been easier. Today, technology...
bottom of page