Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...

hit a fever pitch. We see marketers increasingly demanding accountability for their digital media spends and looking for transparent and...

All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today...

Google’s programmatic advertising network is coming under fire for supporting extremist sites and content at the expense of the brand...

This white paper, from Oracle Data Cloud, offers the proof that supports they don’t have to. The more relevant the audience, the stronger...

Adblock Plus’s parent company, eyeo, is transitioning the Acceptable Ads program to an independent group. The Acceptable Ads Committee...

$8.2 billion each year, according to the Interactive Advertising Bureau. So what is the industry doing to address this massive crime? To...

Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location...

The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer...

better CTR (click-through rate) and higher leads. Native advertising has been used for years, but not all advertisers and marketers are...

The best an agency can do, for now, is keep this percentage as low as possible. The current accepted benchmark of around 10 to 15 percent...

The change will apply to all conversion actions added after March 29. All existing conversion actions that are set to the default...

Cord cutting, the death of TV and digital disruption are always hot topics. Agencies and marketers constantly talk about how TV is being...

programmatic display can be quite complex regardless of which DSP (demand-side platform) you use to execute your buys. For many years,...

Google AdSense has sunsetted its WordPress plugin this month. Publishers can no longer install it on their sites. As of April 5, 2017,...

What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and...

Why are my Google display campaigns running on “XYZ-Hyperpartisan-Site” with less-than-accurate or altogether false articles? That’s the...

“And remember the tyranny of a blank sheet of paper,” my supervisor added as I turned to leave her office. I was a young account...

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and...

Arguably, finding the perfect blend of messaging, channel and context to optimize your activity has never been easier. Today, technology...