Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the...

According to the The Wall Street Journal (WSJ), Google is considering incorporating ad-blocking into a new version of Chrome. It would be...

Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research...

With evolving laws and policies from the Federal Trade Commission, networks need to ensure that their programs are aligned with federal...

I’m sharing this partly in response to the recent headline that “60 percent of programmatic spend is wasted.” Undoubtedly there are...

Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and...

pulling millions of dollars in marketing budget from YouTube after an investigation revealed that ads were appearing adjacent to...

New York-based Taykey, the company that enables ad targeting based on real-time social trend data, announced its first integrations with...

rvlsoft / Shutterstock.com Twitter announced new and expanded partnerships with third-party measurement vendors on Monday. Moat and...

Google has launched a partner program for marketing mix modeling vendors to integrate Google data into their solutions. Launch partners...

In May of last year, Eyeo — the parent company of Adblock Plus — announced a partnership with content-funding tool Flattr to create...

Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display...

New York-based PadSquad is aiming to shake things up in the mobile ad creative world. The firm — platform meets creative agency — is...

Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser...

Fifty-six years ago, President Eisenhower warned that the “military-industrial complex” was creating a “disastrous rise of misplaced...

Late last year, Apple struck a deal with NBCUniversal to become its exclusive ad sales partner for Apple News. Last week, AdExchanger...

And because we can get things done quickly, it’s also the worst. The world expects things to be done quickly — and all the while, we’re...

Google Chief Business Officer Philipp Schindler outlined and reiterated the steps the company is taking on brand safety measures in a...

In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...

Twin Design / Shutterstock.com Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over...