“I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain...

In late 2015, London-based affiliate marketing network Skimlinks announced a programmatic targeting service for advertisers called...

After a public comment period, the IAB Tech Lab has updated and ratified the standard for creating dynamic content ads, first introduced...

programmatic advertising, there have been many evolutions. If Programmatic 1.0 was best represented by companies using the Right Media...

While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers...

A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and...

“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...

This white paper from Tune outlines nine practices to follow to ensure you are setting up your affiliate network to be successful right...

Integral Ad Science is testing a new solution to help brand advertisers measure and optimize their digital display campaigns. The...

AdRoll has introduced a pro version of its platform for running retargeting and lookalike targeting campaigns for agencies to manage...

One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...

With a policy update announced Tuesday, AdSense publishers can now include 300×250 ad units above the fold on their mobile websites. In a...

column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our...

But in today’s dynamic — and often highly confusing — media environment, “who” needs to be considered in terms broader than its classic...

Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online...

The Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform...

What do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major...

It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but automated ad...

In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker...

Digital growth is showing signs of slowing. Among the agencies measured by advertising intelligence firm Standard Media Index, digital ad...