artificial intelligence was an ambiguous notion of big ideas with futuristic applications — self-driving cars, drone deliveries, fridges...

Sharethrough, the native advertising SSP, has launched Unified Auction features in its Sharethrough for Publishers platform. The features...

yanking their ads from YouTube earlier this year (what amounted to 5 percent of its total advertisers), all corners of the digital...

Apple has announced that the next version of Safari in macOS High Sierra, coming out this fall, will include Intelligent Tracking...

Among the announcements coming out of Apple’s WWDC developer conference is news that Safari will prevent cross-site tracking. Apple...

Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to...

Regardless of exactly when, it seems inevitable that all TV will eventually be bought programmatically. Traditional TV advertising has...

In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication...

Some in the industry argue that ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by...

There are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old...

I recall an amazing chart I saw a few years ago about the decline in newspaper advertising revenue. Here it is: If you’re like me, what...

The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...

While a digital ad needs to be clear to make the sale, the digital ad industry has been racking up zillions of sales in ad placements...

Augmented reality (AR) provider Blippar has announced what it says is the first-ever AR digital ad unit that doesn’t require an app....

27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform...

Alexey Boldin / Shutterstock.com This morning, at Google Marketing Next in San Francisco, the company is making a number of ads and...

Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted...

“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon...

Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is...

Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. Now, Google wants to make AMP the...