We are witnessing the maturation of a generation born with the world at their fingertips — one that is far more demanding of publishers...

The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware”...

a big push to pique the interest of advertisers. While they’re better known as the network for asking questions and connecting with...

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were...

This article has been updated to include more examples since it was first published on October 27, 2016. Yes, a lot has been written...

According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a...

32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to...

Google is shoring up its AdSense policies regarding pop-under and pop-up ads. On Tuesday, the company said it has clarified the policies...

There is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than...

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending...

The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on...

Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the...

The Trustworthy Accountability Group, a trade organization aimed at keeping fraud and other criminal activity out of digital advertising,...

The IAB Tech Lab has released the final specifications of the initial version of ads.txt, a tool designed to keep counterfeit and...

When it comes to digital marketing, efficiency is the name of the game. You’re busy, and there’s a never-ending task list filled with...

This post has been updated to include new efforts and updates on previously announced initiatives. As adoption of programmatic and...

Independent publishers have long been rivals competing for ad dollars. Increasingly, though, they are seeing the value in combing forces....

Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now...

Cambridge, Massachusetts-based Pegasystems and performance marketing agency Merkle have announced the launch of their Unified Data...

Digital ad revenues in the US jumped 23 percent year over year to $19.6 billion. That’s the seventh consecutive quarter to see...