If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation,...

This week, Adobe released State of Creative and Marketing Collaborations which looks at this issue with a survey of more than 1,000 North...

The Community Editor is first a convener, adept at cultivating a strong community of contributors who have demonstrated high-level...

First, let’s look at why bad ratings and reviews aren’t as problematic as you may think. A 2017 study of more than 1.3 million local...

Why you should care Despite podcasting’s meteoric growth, marketers have expressed some worry about advertising on podcasts, citing lack...

This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can...

Inbound marketing and sales platform HubSpot introduced a native video function to its platform last week, through an integration with...

From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle...

As marketers, not only do we need to conduct extensive research so we can make great content, we also need our content and web pages to...

With the move to online publishing, those responsibilities have increasingly fallen on the shoulders of the content manager — a hybrid...

I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came away with a lot of information that will change...

Having a lot of content on your site can make content management seem overwhelming, so it’s understandable an organization may want to...

Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...

The following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really...

SMX Advanced attendees were treated to a rock-star lineup of paid social media marketers. Our presenters spoke to the crowd about how we...

We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know...

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering...

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...

Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search...

In the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted...