It seems that every day a new blog post is published claiming that link building is dead. It makes for a great headline, but it’s just...

Relax, publications that use guest bloggers and contributors. Google’s not planning to penalize you under its new “guest blogging equals...

A big box retailer’s chief content officer of reached out recently with a question. Here’s what he wanted to know: “What is the...

Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in...

“Content marketing” has recently gained a lot of attention in the online marketing world. But it’s not just a buzzword — it’s one of the...

When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards....

It’s been just five years since the term “content marketing” began appearing regularly online, and only three years since the Content...

When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced....

Google I/O conference, or perhaps coverage of our upcoming SMX West conference, involves some live blogging … from Google Glass. Yep....

quoted by Reuters saying, “By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the...

Native Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re...

Richard Dawkins originally defined the word meme as “a package of culture.” In more recent history, Dr. Susan Blackmore, psychology...

social media manager for a publishing firm, Beegel followed his passion and began accepting content strategy consulting jobs during the...

In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought,...

Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline....

Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is...

Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing...

Small businesses with successful content marketing plans are proving that you don’t need a big budget to build meaningful relationships...

Google Media Tools, all neatly assembled into one place. According to Google, the site is a “Starting point to tap into Google’s suite of...

When a competitor clearly dominates — whether it’s because of their size, speed or cunning — it’s futile to try and beat them at their...