Infographics & Visual Storytelling: How To Do It The Right Way
When Jay-Z released “D.O.A. (Death of Auto-Tune)” back in 2009, he took it upon himself to “draw [a] line in the sand.” He pointed out...
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Gaining Traction With Content Marketing: How To Build Personas
Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand...
Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews
content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over...
The Case For Content Automation
Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible...
The Real Value In Ellen Selfie? Samsung’s CMO: Helping Make Moment Of “Joy”
Samsung got huge attention when Ellen DeGeneres did her now famous Twitter-breaking all-star selfie at the Oscars. But Samsung USA’s...
Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers
The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and...
Live Blog: Ad Agencies As Content Creators
If content marketing is the new advertising, then advertising agencies are the new content creators. So how’s the content creation...
Because She Said So: 13 Content Marketing Lessons From Your Mother
“You’re right, Ma.” – Dorothy “Of course I am! You think I got this old by being stupid?” – Sophia Maybe you grew up watching The Golden...
Chartbeat: Native Ads Aren’t Engaging Readers
Wall Street Journal. Facebook and Twitter also have their versions, too (in-stream ads). Beyond this, native ads are also part of the...
5 Steps To An Integrated Approach To SEO-Friendly Content Marketing
The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the...
Pros & Cons Of Date Stamping Your Content
two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the...
4 Steps To Scaling Enterprise Content Marketing
Back in beginning of the 20th century, the automobile was an item of luxury — it took a long time to build (with workers “crafting” each...
What’s Old Is New: Jonah Peretti’s BuzzFeed Memo On Building A New Media Empire In 7 Tak
BuzzFeed CEO Jonah Peretti posted a staff memo comparing the media empire BuzzFeed is building now to media empires of the past. Don’t...
Why Spending Big On Extraordinary Content Marketing Is A Good Bet
There is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what...
Thismoment Launches Content Cloud For Brands To Mix UGC & Brand Content Into Syndicated ‘
“Content Cloud empowers marketers to deliver content-rich, responsive experiences that consumers will love and want to come back to over...
What’s The Future Of The Consumer Experience & Social Media: A Panel Discussion
Where’s social media going in terms of social experience? Brand leaders are discussing this on a panel at iMedia Content Summit. Our live...
Grabbing Attention Vs. Getting People To Care About Your Content
A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content...
Why Marketers Are Now In The Entertainment Business
In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the...
Infographic: The Blogging Food Groups & Do You Serve Well-Balanced Content Meals?
Everyone loves desserts, but you’ve also got to eat your vegetables to be healthy. Does the same hold true with blogging? That a...
Content Strategy Gets Tactical: Establishing The Content Workflow
Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many...
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