When Jay-Z released “D.O.A. (Death of Auto-Tune)” back in 2009, he took it upon himself to “draw [a] line in the sand.” He pointed out...

Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand...

content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over...

Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible...

Samsung got huge attention when Ellen DeGeneres did her now famous Twitter-breaking all-star selfie at the Oscars. But Samsung USA’s...

The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and...

If content marketing is the new advertising, then advertising agencies are the new content creators. So how’s the content creation...

“You’re right, Ma.” – Dorothy “Of course I am! You think I got this old by being stupid?” – Sophia Maybe you grew up watching The Golden...

Wall Street Journal. Facebook and Twitter also have their versions, too (in-stream ads). Beyond this, native ads are also part of the...

The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the...

two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the...

Back in beginning of the 20th century, the automobile was an item of luxury — it took a long time to build (with workers “crafting” each...

BuzzFeed CEO Jonah Peretti posted a staff memo comparing the media empire BuzzFeed is building now to media empires of the past. Don’t...

There is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what...

“Content Cloud empowers marketers to deliver content-rich, responsive experiences that consumers will love and want to come back to over...

Where’s social media going in terms of social experience? Brand leaders are discussing this on a panel at iMedia Content Summit. Our live...

A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content...

In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the...

Everyone loves desserts, but you’ve also got to eat your vegetables to be healthy. Does the same hold true with blogging? That a...

Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many...