Fahad HJul 24, 20141 min readLinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”Today, LinkedIn launched a “dark” version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads...
Fahad HJul 14, 20145 min readHow To Do Audience Research That Helps Focus Your Content MarketingIt’s Sunday afternoon. You’ve popped around to see your gran, and she’s asking after your health. “Well, Gran,” you answer, “this weekend...
Fahad HJul 11, 20142 min read‘Sponsored’ Brings Suspicion: Report Shows Paid Posts Have A Reputation ProblemWhile native advertising has been the hot topic over the past year, it turns out that this ad type may be leaving users feeling burned....
Fahad HJul 7, 20141 min readVIDEO + SLIDESHOW: The Importance Of ImageryIn the world of search engine marketing we tend to focus on copy, ad copy, web page copy, optimization copy, copy, copy, copy. But what...
Fahad HJul 1, 20146 min readA Major Executive Move In Content Marketing — Q&A With Michael BrennerMichael Brenner has long been a recognized leader in content marketing in his role as VP marketing at SAP. Very recently, he joined...
Fahad HJun 30, 20145 min readAn Interview With Joe Pulizzi On Content MarketingContent marketing as a strategy has gained lots of steam over the past few years, though it isn’t exactly a new concept. But long before...
Fahad HJun 27, 20143 min readToo Bizarre Or Too Boring? Finding The Right Balance For B2B ContentB2B companies have been loosening their figurative ties in the past few years, and most everybody is breathing a sigh of relief. On the...
Fahad HJun 25, 20146 min readThe Power Of The First Follower: Analyzing The Viral Spread PhenomenonFirst, watch this video: What Is This? This is a perfect example of an offline viral phenomenon whereby a single creative act, without...
Fahad HJun 20, 20142 min readNative Ad Disclosures Come To The Forefront, Again, In ASA Ruling Against OutbrainThe Advertising Standards Authority (ASA), which has no power to actually ban or fine organizations, issued a ruling that found its...
Fahad HJun 20, 20144 min readContent Marketing Beyond Blog Posts And Whitepapers: Get Creative!Content marketing is mainstream, with 90% of marketers using content to build their brands and achieve their business goals, according to...
Fahad HJun 19, 20143 min readInteractive Content: The Successor Of The Landing PageI’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the...
Fahad HJun 18, 20141 min readAddThis Launches Marketplace For Content Engagement Widgets, Adds New Recommendation ToolsIn February, AddThis added $12-a-month, subscription-based Pro tools to its suite of content engagement and sharing widgets. Today, it’s...
Fahad HJun 17, 20145 min readUp Close @ SMX Advanced: Creating Blockbuster ContentOver the years, it seems that practically every site out there that wanted to be serious about search engine optimization (SEO) had to...
Fahad HJun 16, 20142 min readWikipedia Guards Against “Black Hat” Editors With Requirement To Disclose Paid EditsLast October, Wikipedia signaled that it was concerned about biased editing sneaking into its pages, specifically that people paid to...
Fahad HJun 12, 20145 min read5 Essential Thought Leadership Skills For Content Marketing SuccessThere are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leadership means you create...
Fahad HJun 10, 20142 min readThe New Anything/Anyone Goes Competitive Landscape For Content Marketing FirmsRecently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm...
Fahad HJun 9, 20145 min read5 Places To Find Content Inspiration In A Dreary OfficeWouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his...
Fahad HJun 2, 20144 min readHow Long Should Your Content Be? What Works On Blogs, Facebook & MoreIdeal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common...
Fahad HMay 28, 20147 min readHow To Activate Tribes For Viral Content Marketing SuccessThe idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed...
Fahad HMay 22, 20144 min readThe 4th Wave Of Content Marketing: Marketing AppsLast month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and...
