Today, LinkedIn launched a “dark” version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads...

It’s Sunday afternoon. You’ve popped around to see your gran, and she’s asking after your health. “Well, Gran,” you answer, “this weekend...

While native advertising has been the hot topic over the past year, it turns out that this ad type may be leaving users feeling burned....

In the world of search engine marketing we tend to focus on copy, ad copy, web page copy, optimization copy, copy, copy, copy. But what...

Michael Brenner has long been a recognized leader in content marketing in his role as VP marketing at SAP. Very recently, he joined...

Content marketing as a strategy has gained lots of steam over the past few years, though it isn’t exactly a new concept. But long before...

B2B companies have been loosening their figurative ties in the past few years, and most everybody is breathing a sigh of relief. On the...

First, watch this video: What Is This? This is a perfect example of an offline viral phenomenon whereby a single creative act, without...

The Advertising Standards Authority (ASA), which has no power to actually ban or fine organizations, issued a ruling that found its...

Content marketing is mainstream, with 90% of marketers using content to build their brands and achieve their business goals, according to...

I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the...

In February, AddThis added $12-a-month, subscription-based Pro tools to its suite of content engagement and sharing widgets. Today, it’s...

Over the years, it seems that practically every site out there that wanted to be serious about search engine optimization (SEO) had to...

Last October, Wikipedia signaled that it was concerned about biased editing sneaking into its pages, specifically that people paid to...

There are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leadership means you create...

Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm...

Wouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his...

Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common...

The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed...

Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and...