Back in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive...

Content Marketing certainly wasn’t invented in 2014, but marketers certainly grew in sophistication and began seriously integrating the...

The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since the...

Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as...

As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers...

But, the number of professional content marketers has exploded since 2011, which means the number of pitches publishers are receiving is...

When people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and...

I wish my former AP English teacher would consider a second career teaching where to focus content strategies. Without knowing it, she...

There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty...

According to Parse.ly’s latest Authority Report, Facebook saw a 10 percent increase in referral traffic to publisher websites this...

The concept of content marketing makes a ton of sense: write great content for your site, get found, and generate sales. There’s just one...

Social selling has become a hot topic. Organizations in every industry are working feverishly to leverage social platforms and social...

Panda “4.1” — another iteration of Google’s algorithm aimed at low-quality web content — hit on September 25, and some brands saw upward...

Over the past few years, content marketing has become quite the buzzword, with thousands of blog posts, articles and books published...

Is your content delivering results? Or does your strategy seem to fall short of making that crucial connection with decision makers in...

In a follow up to its B2B Content Marketing survey results, the Content Marketing institute released its B2C Content Marketing report,...

This morning, I attempted to answer the question, “How many links are built from the average content marketing campaign?” I was surprised...

According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content...

“Content may be king, but content marketing is Game of Thrones — it’s a constant struggle to stay ahead. The cacophony is a challenge not...

Would I share this? That’s the question BuzzFeed founder and CEO Jonah Peretti says BuzzFeed producers ask themselves when they are...