360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform,...

Content marketing works. That’s the conclusion from a recent Ascend2 survey in which 89 percent of companies that use content marketing...

In the battleground that is online content, brands compete for attention. This has paved the way for countless marketing technology...

Creating a content marketing culture at your company can be quite the obstacle. Making even the smallest of modification to company...

The hype around Content Marketing has reached fever pitch lately, and for good reason. With social media’s organic reach plummeting to...

PlayBuzz recently rose to fame when it garnered 58 million unique monthly visitors in September 2014, beating out similar sites...

Need to freshen your stock image selection? Twenty20 has a photo catalog that’s 45 million strong. And these aren’t your average stock...

As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of...

A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of...

Over the past few years, marketing as we used to know it has changed a great deal. In addition to allocating funds to traditional...

Over the last six months, I’ve seen no less than ten different structures for content strategy documents — and that’s just from talking...

Success begins with a good plan. A good plan, in turn, begins with research to understand which solutions might offer the best outcomes...

Content marketing. Heard of it? Whether B2C or B2B, content growth has obviously gone ballistic. Among everybody from mom-and-pop...

How many major brands want to create their content marketing in-house? One hundred percent.  That isn’t a made-up statistic. This was an...

With their biggest game in five years just two days away, the Indianapolis Colts have come up with a … well, let’s call it unique …...

Any marketer’s goal is to reach the right decision-maker with the right message at the right time. If you’re a business-to-business (B2B)...

Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in...

“We’re in business to help improve lives.” If you hadn’t heard of TOMS, you might find this an unlikely slogan for a trendy shoe and...

Live from the massive Consumer Electronics Show in Las Vegas it’s … a panel on native advertising? That’s right, because CES isn’t just...

As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of us have a...