Fahad HMar 16, 20152 min readBuzzFeed Bars Brands From Publishing Content On Its Community Platform360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform,...
Fahad HMar 16, 20151 min read89 Percent Of Companies Using Content Marketing Say It Works [Survey]Content marketing works. That’s the conclusion from a recent Ascend2 survey in which 89 percent of companies that use content marketing...
Fahad HMar 10, 20153 min readThe Content Battleground: Performance Above The NoiseIn the battleground that is online content, brands compete for attention. This has paved the way for countless marketing technology...
Fahad HMar 9, 20154 min readHow To Create A Content Marketing Culture At Your CompanyCreating a content marketing culture at your company can be quite the obstacle. Making even the smallest of modification to company...
Fahad HMar 6, 20153 min readContent Marketing Success Now Depends On Your Own Website And UGCThe hype around Content Marketing has reached fever pitch lately, and for good reason. With social media’s organic reach plummeting to...
Fahad HMar 4, 20154 min readHow Playbuzz.com Attracted 58 Million Unique Monthly Visitors Within 10 Months Of LaunchingPlayBuzz recently rose to fame when it garnered 58 million unique monthly visitors in September 2014, beating out similar sites...
Fahad HFeb 26, 20152 min readTwenty20’s Crowd-Sourced Stock Image Service Exits BetaNeed to freshen your stock image selection? Twenty20 has a photo catalog that’s 45 million strong. And these aren’t your average stock...
Fahad HFeb 24, 20155 min readMaking The Case For Content MarketingAs content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of...
Fahad HFeb 16, 20155 min readHow To Conduct A Content AuditA content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of...
Fahad HFeb 9, 20156 min read8 Moves To Creating Content Your Market Will Find & LoveOver the past few years, marketing as we used to know it has changed a great deal. In addition to allocating funds to traditional...
Fahad HFeb 5, 20153 min readA Fill-In-The Blank Content Strategy DocumentOver the last six months, I’ve seen no less than ten different structures for content strategy documents — and that’s just from talking...
Fahad HFeb 3, 20155 min read4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & EngagementSuccess begins with a good plan. A good plan, in turn, begins with research to understand which solutions might offer the best outcomes...
Fahad HJan 21, 20155 min read(Dis)Content Marketing: How To Survive The ShakeoutContent marketing. Heard of it? Whether B2C or B2B, content growth has obviously gone ballistic. Among everybody from mom-and-pop...
Fahad HJan 20, 20153 min readContent Marketing: What To Consider Before You OutsourceHow many major brands want to create their content marketing in-house? One hundred percent. That isn’t a made-up statistic. This was an...
Fahad HJan 16, 20152 min readTwo Days Before AFC Title Game, Indianapolis Colts Takes Its Website DownWith their biggest game in five years just two days away, the Indianapolis Colts have come up with a … well, let’s call it unique …...
Fahad HJan 13, 20154 min readB2B Content Marketers: Market Your Content But Focus On ValueAny marketer’s goal is to reach the right decision-maker with the right message at the right time. If you’re a business-to-business (B2B)...
Fahad HJan 12, 20154 min readWhat Is The Future Of Content Marketing And How Can You Prepare?Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in...
Fahad HJan 7, 20153 min read4 Videos That Get Cause Marketing Right“We’re in business to help improve lives.” If you hadn’t heard of TOMS, you might find this an unlikely slogan for a trendy shoe and...
Fahad HJan 6, 20151 min readLive Blog: The CES Panel On Native AdvertisingLive from the massive Consumer Electronics Show in Las Vegas it’s … a panel on native advertising? That’s right, because CES isn’t just...
Fahad HDec 31, 20144 min read3 Steps To Better Understand Your Customers’ Content Needs In 2015As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of us have a...
