The 3 Ps to growing your agency – position, price and pitch
Renowned agency consultant and coach Karl Sakas discusses how to package marketing automation services within a proven framework. He...
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Here’s why truth in brand storytelling matters
As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve been. What we care about....
Airbnb’s new video strategy lets experience and branding drive profits
Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported...
Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This...
Screening the screenless: Marketing’s next frontier
I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in...
Make your content better with social media and marketing automation
But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content....
We can’t live without digital media, but why would we want to?
“But dad, I can’t live without them!” My daughter Judy and I were once again locked in the battle over screen time by now familiar to...
Choosing a marketing automation platform
MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software...
Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with infl
Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he...
Learn how to discipline your story to serve your digital transformation
A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of...
Why brands need to take ASMR more seriously
Slime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views last year....
Content development tips for Account Based Marketing
Most B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing...
Spotify acquires Parcast storytelling podcast studio
Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms...
Reaching the elusive digitally-driven millennial consumer
Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and...
How to make old content marketing new again
A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content...
What a year’s worth of publisher responses can teach you about digital PR
Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, it has a good...
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a...
Content pollution is real. Are you part of the problem?
But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content....
The 30-60-90 day plan for ABM
When it comes to developing an Account-Based Marketing strategy, the first thing to remember is that while the “M” stands for Marketing,...
B2B marketers should quit treating millennials like previous generations
In recent years, business-to-consumer marketers have been rightly obsessed with millennials because they are increasingly becoming...
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