Fahad HMay 23, 20191 min readThe 3 Ps to growing your agency – position, price and pitchRenowned agency consultant and coach Karl Sakas discusses how to package marketing automation services within a proven framework. He...
Fahad HMay 13, 20193 min readHere’s why truth in brand storytelling mattersAs urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve been. What we care about....
Fahad HApr 30, 20193 min readAirbnb’s new video strategy lets experience and branding drive profitsAirbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported...
Fahad HApr 29, 20191 min readPodcast ads projected to grow to 4.5% of global audio ad spending by 2022Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This...
Fahad HApr 29, 20193 min readScreening the screenless: Marketing’s next frontierI’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in...
Fahad HApr 25, 20191 min readMake your content better with social media and marketing automationBut as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content....
Fahad HApr 25, 20195 min readWe can’t live without digital media, but why would we want to?“But dad, I can’t live without them!” My daughter Judy and I were once again locked in the battle over screen time by now familiar to...
Fahad HApr 16, 20191 min readChoosing a marketing automation platformMarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software...
Fahad HApr 15, 20191 min readDonald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with inflArtist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he...
Fahad HApr 11, 20194 min readLearn how to discipline your story to serve your digital transformationA digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of...
Fahad HApr 1, 20193 min readWhy brands need to take ASMR more seriouslySlime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views last year....
Fahad HMar 29, 20194 min readContent development tips for Account Based MarketingMost B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing...
Fahad HMar 26, 20192 min readSpotify acquires Parcast storytelling podcast studioSpotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms...
Fahad HMar 21, 20194 min readReaching the elusive digitally-driven millennial consumerNielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and...
Fahad HMar 20, 20194 min readHow to make old content marketing new againA major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content...
Fahad HMar 20, 20195 min readWhat a year’s worth of publisher responses can teach you about digital PRMost marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, it has a good...
Fahad HMar 18, 20193 min readAdobe, WordPress, Google Docs lead CabinetM list of content marketing toolsContent marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a...
Fahad HMar 12, 20191 min readContent pollution is real. Are you part of the problem?But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content....
Fahad HMar 12, 20194 min readThe 30-60-90 day plan for ABMWhen it comes to developing an Account-Based Marketing strategy, the first thing to remember is that while the “M” stands for Marketing,...
Fahad HMar 11, 20193 min readB2B marketers should quit treating millennials like previous generationsIn recent years, business-to-consumer marketers have been rightly obsessed with millennials because they are increasingly becoming...
