Fahad HMay 13, 20156 min readThe 1% Rule Of Content MarketingContent marketing is a tough sell for many businesses. Why? Because it isn’t a quick win. It takes time, effort, and serious persistence...
Fahad HMay 12, 20158 min readContent And SEO: Getting Basic With The BasicsAnd, while search visibility is a high priority for most brands (and as SEO providers rebrand themselves as “content marketing”...
Fahad HMay 12, 20151 min readReport: 78.8% Of Site Owners Use WordPress For Content ManagementAccording to a new report from the website back-up and monitoring service CodeGuard, WordPress is the leading content management system...
Fahad HMay 4, 20154 min readWhy You Need A Persona-Based Content Marketing StrategyHowever, to create content that is truly targeted, you need to understand exactly who your buyers are and what their journey looks like....
Fahad HApr 29, 20153 min readWhy Using Buyer Personas Will Delight Your Customers And Improve SalesThe purpose of “categories,” says author and entrepreneur Seth Godin, is to empower one to seem like a well-prepared mind reader and be...
Fahad HApr 27, 20155 min readBrand Alignment And Content Strategy: Synergies That SellContent marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of...
Fahad HApr 23, 20151 min readGoogle Gets Into Content Recommendation With AdSense Matched ContentGoogle is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to...
Fahad HApr 22, 20153 min readBack to Basics: What Content Marketers Need to Know About Google AnalyticsFor months you’ve debated the framework for measuring the return on investment of your content programs. Based on external research and...
Fahad HApr 17, 20151 min readIdentify and Eliminate Your R.O.T. Content – April 23 WebcastIn recent years, digital marketers have been prioritizing quantity over quality, and focusing on the value of search over the value...
Fahad HApr 14, 20153 min readSteps Toward Developing A Content StrategyMy research (at Altimeter Group), corroborated by that of several other studies, indicates that currently 70 percent of companies...
Fahad HApr 9, 20152 min readLess Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers...
Fahad HApr 7, 20153 min readThe Content Battleground: The Importance Of MeasurementBig brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content...
Fahad HApr 6, 20159 min readHow To Get Links, Leads, Shares & Sales From What You Already KnowYou probably know more than you think. Not just about one thing — about all kinds of things. I’m not a great poker player, but I was a...
Fahad HApr 6, 20155 min readIs Interactive Content In Your Future?However, with more and more content being produced and published regularly, competition has become fierce, forcing businesses to become...
Fahad HApr 1, 20152 min read4 Psychological Principles That Will Make You Better At Content MarketingEvery day, buyers make decisions that can be explained — and influenced — by established psychological principles. When communicating in...
Fahad HMar 31, 20152 min readIs Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The GradeWhile marketing teams continue to create more and more content marketing materials, a new study from marketing software provider Acrolinx...
Fahad HMar 31, 20153 min readWhy Content ‘Misdirection’ Can Be A Viral HomerunA couple of weeks ago, actor Will Ferrell was interviewed on the “The Tonight Show” to promote his new movie, “Get Hard.” Except Ferrell...
Fahad HMar 25, 20155 min read3 Paths To Involve Employees In Content MarketingWhen we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management...
Fahad HMar 24, 20152 min readConnected Experiences: Digital & Content TransformationWhat does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will...
Fahad HMar 17, 20153 min readA Meaningful Framework For Content MeasurementContent has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual...
