I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life,...

No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to...

Yes, content marketing is definitely a buzzword. But all it really means is that custom content — that kind of tailored information that...

e X p o s e / Shutterstock.com Your school needs content marketing. In fact, it relies on it. It has done it for years; it’s just never...

It may not technically be the new year, but for anyone who’s ever attended school, the annual September entry into fall — and a new...

Marketers have enthusiastically embraced “native advertising,” and there’s an emerging body of evidence supporting the proposition that...

So many messages. So many tweets. So many blogs. So many Instas. So little time. It’s hard times out there for us marketers. Our messages...

Sorry to say, I’m not here to tell you that’s wrong: It is hard, and it does take time. But that doesn’t mean content marketing doesn’t...

What do you buy? What makes you loyal to a brand? Where do you spend your time? If you could ask a modern 18-year-old and one from 25...

Brands and marketers are increasingly becoming aware of the importance of content. Unfortunately, this greater insight does not always...

Digital marketing is powerful for getting instant feedback on marketing activities, and content marketing creates long-term value for us...

According to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70...

If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you,...

Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the...

So you wrote a blog post. In fact, you think you wrote a pretty fantastic blog post — a post that required putting in extra research time...

We already all know there are five people you meet in heaven, but seeing as we’re not dead yet, let’s keep it to earthlier realms for the...

Content marketing continues to be one of the most hyped — and most misunderstood — elements of digital marketing. Many imagine that it...

If you’re looking for a content marketing job, you’re in luck. But if you’re trying to hire for content roles, you may find there’s a lot...

I recently came across a chart from Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report showing marketers’ perceived...

The play button is quickly becoming the most compelling call-to-action on the Web. Odds are you’ve been drawn in by that shiny triangle...