Fahad HSep 11, 20153 min readWhy You Need To Make Video Part Of Your Marketing Automation StrategyI’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life,...
Fahad HSep 9, 20152 min readConsumers Can’t Tell The Difference Between Sponsored Content And EditorialNo matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to...
Fahad HSep 4, 20153 min readA Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going NativeYes, content marketing is definitely a buzzword. But all it really means is that custom content — that kind of tailored information that...
Fahad HSep 1, 20159 min readCampus Chronicle: Cracking Content Marketing For Higher Educatione X p o s e / Shutterstock.com Your school needs content marketing. In fact, it relies on it. It has done it for years; it’s just never...
Fahad HSep 1, 20153 min read5 Content Trends To WatchIt may not technically be the new year, but for anyone who’s ever attended school, the annual September entry into fall — and a new...
Fahad HAug 28, 20153 min readNative Ads: Effective, But Are They Accepted By Consumers?Marketers have enthusiastically embraced “native advertising,” and there’s an emerging body of evidence supporting the proposition that...
Fahad HAug 25, 20155 min readStop Our Exclamation Point Addiction!So many messages. So many tweets. So many blogs. So many Instas. So little time. It’s hard times out there for us marketers. Our messages...
Fahad HAug 24, 20156 min readJump-Start Your Content Marketing With These 4 StrategiesSorry to say, I’m not here to tell you that’s wrong: It is hard, and it does take time. But that doesn’t mean content marketing doesn’t...
Fahad HAug 18, 20153 min readThe Generational Content Gap: How Different Age Groups Consume ContentWhat do you buy? What makes you loyal to a brand? Where do you spend your time? If you could ask a modern 18-year-old and one from 25...
Fahad HAug 11, 20156 min readEngagement: How To Unlock The Key To Content Performance SuccessBrands and marketers are increasingly becoming aware of the importance of content. Unfortunately, this greater insight does not always...
Fahad HAug 6, 20154 min readAre You Measuring The Real Impact Of Your Content Marketing?Digital marketing is powerful for getting instant feedback on marketing activities, and content marketing creates long-term value for us...
Fahad HAug 4, 20154 min readThe 5 Content Strategy Shortcuts That Aren’t Shortcuts At AllAccording to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70...
Fahad HJul 31, 20154 min readGone In 15 Seconds: The Top 3 Reasons People Leave Your WebsiteIf you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you,...
Fahad HJul 30, 20155 min readA New Era Of Digital Content: Engagement And Content Metrics That MatterSince John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the...
Fahad HJul 28, 20155 min readStatistically Speaking , You’re Not Going to Read This Article, But I’ll Make YouSo you wrote a blog post. In fact, you think you wrote a pretty fantastic blog post — a post that required putting in extra research time...
Fahad HJul 27, 20155 min read5 Types Of People You Meet In Content MarketingWe already all know there are five people you meet in heaven, but seeing as we’re not dead yet, let’s keep it to earthlier realms for the...
Fahad HJul 24, 20153 min readWhy Most Content Is “Meh” And How To Fix ItContent marketing continues to be one of the most hyped — and most misunderstood — elements of digital marketing. Many imagine that it...
Fahad HJul 23, 20154 min read6 New Insights About Content Marketing Hiring Trends And Job GrowthIf you’re looking for a content marketing job, you’re in luck. But if you’re trying to hire for content roles, you may find there’s a lot...
Fahad HJul 17, 20153 min readDissecting Ongoing Content Investment By MarketersI recently came across a chart from Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report showing marketers’ perceived...
Fahad HJul 17, 20155 min readHow To Use Video Throughout The Buying Journey To Boost Conversions And EngagementThe play button is quickly becoming the most compelling call-to-action on the Web. Odds are you’ve been drawn in by that shiny triangle...
