The internet has deeply and thoroughly affected the way consumers research and buy. E-commerce is rapidly growing and has been a great...

Digital technology has revolutionized consumer behavior, but many marketers still rely on old interruption marketing techniques designed...

Content marketing is driving the way marketing organizations are engaging their audiences. But in our consumer-empowered world, it’s...

More than 85 percent of brands use content marketing. But less than half think they’re any good at it. Why? Because content marketing...

The most important component to powerful marketing has always been understanding the wants and needs of your audience – then delivering...

One of the questions I’m asked most frequently (as recently as lunchtime today, in fact), is who’s responsible for all the content. Is it...

Are you noticing that you’re reading more on your phone than ever before? I’ve noticed that I’ve graduated from mindlessly scanning...

The silos that once separated different channels and types of content are crashing down. Customers are not interested in viewing and...

From troubled sports agents to hyper blue tang fishes, dating experts and baseball managers, let’s explore some poignant lessons I’ve...

I know those are the people I want to stay as far away from as possible. I want meaningful interactions that go both ways, whether it’s...

Polling marketers on a number of B2C content marketing tactics — everything from types of content being used to what’s most effective and...

GoPro’s amazing YouTube content? On the other, it’s a safe bet that you created the video to generate leads and increase sales — not to...

I just did a search for “content is king,” and Google produced more than 300 million results. If you have not heard this phrase by now,...

You don’t have to be a huge publisher to take advantage of Google’s new Accelerated Mobile Pages project. Sure, the feature is already...

Wouldn’t you like to have stuff you read on mobile devices seem to load instantly? Facebook and Apple sure think so. Now so does Google....

It’s a little-known but impressive fact: Despite the rise and seeming ubiquity of e-commerce, a stunning 90 percent of consumer purchases...

Content marketers can learn a lot about engagement and community building from Reddit’s AMAs. To date, the /iAMA (I Am A) subreddit has...

I know what you’re thinking: Doesn’t repurposing old content go against all content marketing advice? You’re right to be concerned....

A US appellate court has ruled that copyright owners must take into account fair use before sending takedown notices to those accused of...

In this webcast from our sister site, Digital Marketing Depot, join author, blogger and presenter Scott Abel (The Content Wrangler) and...