We picked seven brands that were in just about every publisher’s newsfeed between February 2015 and February 2016 to analyze the impact...

Brands are spending the time and money to publish more content, but that begs a crucial question: How effective is it? Contently...

Since the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time and energy trying to...

With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt...

Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can...

We’ve previously discussed how to conduct a content audit. Part of that process is to perform a gap analysis, a rather fancy-pants way of...

A new report from digital marketing solutions provider TrackMaven reveals brands increased their content marketing output by 35 percent...

Let’s start with a story… You sit down to create a piece of content for your upcoming blog, and you draw a blank. You stare at the...

In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging for them to...

If you’re like me, you may have asked yourself, “What’s the ideal staffing mix for my content marketing team?” or “Who do I really need...

Many marketers looking to incorporate influencer outreach as part of a content promotion plan make the mistake of choosing influencers...

When you finish reading this story, maybe your attention will still be hovering for a few seconds around this story topic. That’s the...

Distribution, meet creation. That, in a nutshell, is the rationale behind the news today that Toronto-based content marketing platform...

Affiliate marketing has been a long-standing monetization strategy on the web. But can publishers and business owners still find revenue...

At this point, we all know we need content for our websites to be successful. However, exactly what that content is can often be unclear....

When I conducted a substantive survey of marketers and asked them what their biggest content marketing needs were, two responses tied for...

Content marketing startup The Big Know announced this week it has scored its first investment funding — $3 million — to help brands...

When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether...

Photo by Christopher Macsurak and used under a Creative Commons license. Marketing is a lot like fashion. For both industries, now is the...