Fahad HApr 27, 20164 min readHit more content marketing home runs with these 4 lessons from 300+ campaignsContent marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and...
Fahad HApr 26, 20163 min read3 techniques to keep your content from being ignoredThe days of vintage advertisements, where glitzy sales techniques were employed to get new buyers, is long gone. The campaigns from the...
Fahad HApr 21, 20164 min readWhat’s your brand’s story, anyway?People love a good story. In fact, we’re wired for it — literally. Research shows that our brains become more active when we engage in a...
Fahad HApr 20, 20162 min readReport: 74% of B2B content marketers have a strategy; only 22% rate it effectiveAccording to Content Marketing Institute’s latest B2B enterprise content marketing report, 74 percent of the content marketers surveyed...
Fahad HApr 14, 20167 min read7 modern ways to significantly boost blog traffic (that only rookies skip)The first rule of content marketing is to drive traffic to your blog. From there, the idea is to convert at least some of that traffic...
Fahad HApr 8, 20164 min readPublishers, embrace the rise of real-time social storytellingThere’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions...
Fahad HApr 5, 20163 min readMedium wants to be publishers’ digital printing press, tooMedium has laid out the welcome mat for publishers who are increasingly cool with hosting their content on others’ properties, so long as...
Fahad HApr 5, 20165 min readContent marketing’s echo chamberThe content marketing industry has a problem. And if it’s not careful, it could go the way of the traditional advertising industry. If...
Fahad HApr 5, 20165 min readData-driven storytelling: the intersection of numbers and narrativeStorytelling is a fundamentally important marketing discipline. Unfortunately, it is also one of the most overused buzzwords in our...
Fahad HApr 4, 20166 min read3 big brands that totally “get” content marketingIt’s been proven time and time again that content marketing works. Numerous case studies floating around the interwebs show its efficacy...
Fahad HMar 31, 20164 min read5 engaging visual content formats that aren’t infographicsThere’s no telling how many times marketers have uttered the phrase, “Let’s turn this data into an infographic” since this visual format...
Fahad HMar 29, 20164 min readIs customer service a key to content marketing success?If you have customers, then yes, customer service is a big key to your content marketing success. If you don’t have (or want) customers,...
Fahad HMar 24, 20164 min read7 ways your video content is missing the markWhen it comes to creating engaging video content and optimizing the connection with your target demographic, brands need to have a clear...
Fahad HMar 16, 20161 min readApple News quietly opens up to smaller content publishersSeveral articles today flagged the fact that Apple News is now allowing all small content publishers and bloggers to get in on the app....
Fahad HMar 15, 20164 min readContent marketing and personal branding go hand-in-handMost professionals reach a point in life where, even if you don’t have kids yourself, close friends unleash their recent college graduate...
Fahad HMar 8, 20168 min readThe marketing genius of Louis C.K.Debby Wong / Shutterstock.com It started in 2012 with an innocuous subject line: “I’m going on the road.” What followed was a marketing...
Fahad HMar 7, 20165 min readYour 6-point spring cleaning content marketing checklistSpring is one of my favorite seasons. You see, I live in Phoenix, so spring in my mind is equal to 70-degree days, lots of sunshine and...
Fahad HMar 4, 20163 min readWhy “Go Viral” Is Not An Effective Content Marketing StrategyMost marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, the elusive 15 minutes of...
Fahad HMar 3, 20161 min readNewsCred Opens A New Website For Learning About Content MarketingContent marketing platform NewsCred is getting deeper into education for marketers. Today, the New York City-based firm is launching...
Fahad HMar 2, 20165 min readAnchor Content: The Key To Content Marketing SuccessContent marketing is a growing part of many business’ strategy, but for many, it proves difficult to do successfully. In today’s post,...
