How to responsibly create content that pushes the envelope
But to get those high numbers of engagement, you’ve got to provide something that strikes a chord with your audience. Create something...
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Content audit 101: a step-by-step guide
A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element...
Local journalism, meet branded content: What the decline in print means for brands
With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this...
The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and...
Why context is digital marketing’s next frontier
Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling customers by...
6 top content management systems compared
The white paper covers: why you need a CMS; comparison of the top six CMS platforms; and how to avoid failure during implementation....
The path to one-to-one content marketing
These last-click-attribution type marketing tactics are fun and easy because they are predictable. We know who we are targeting (e.g.,...
The missing link in your content promotion strategy
Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all...
Who should create your content?
There are many options, and often, different departments have varying goals and agendas. Sometimes brand teams speak about their brand...
Using spark files for content creation
What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting...
What do employers look for in a content marketer?
The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for...
Mozilla envisions a new kind of crowd-sourced content recommendation
Your browser has witnessed the kinds of content that you’ve found useful, and all browsers together know what all users find useful. So...
3 reasons your content isn’t getting shared — and how to fix them
Shares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social...
Making your content perform beyond just SEO
Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s...
Scaling content marketing to a global level
Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly...
Why your content marketing program could be failing
As your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed....
How to measure the true performance of your content
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...
The “meta” content formatting cheat sheet guide
Every day, sometimes multiple times a day, I find myself editing content. I comment on, add to, subtract from, redline, revise or...
The science of viral content: Why certain emotions ignite social engagement
New research suggests that it’s not just individual emotions, such as surprise or anger, that spur high levels of engagement needed to...
Common misconceptions when measuring SEO content performance
With more people browsing on mobile devices and quality mobile listings growing in importance, Google has to reduce its dependency on the...
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