Fahad HAug 22, 20164 min readHow to responsibly create content that pushes the envelopeBut to get those high numbers of engagement, you’ve got to provide something that strikes a chord with your audience. Create something...
Fahad HAug 19, 20164 min readContent audit 101: a step-by-step guideA content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element...
Fahad HAug 17, 20164 min readLocal journalism, meet branded content: What the decline in print means for brandsWith each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this...
Fahad HAug 9, 201620 min readThe FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to knowThe Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and...
Fahad HAug 4, 20163 min readWhy context is digital marketing’s next frontierSince the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling customers by...
Fahad HAug 3, 20161 min read6 top content management systems comparedThe white paper covers: why you need a CMS; comparison of the top six CMS platforms; and how to avoid failure during implementation....
Fahad HAug 1, 20165 min readThe path to one-to-one content marketingThese last-click-attribution type marketing tactics are fun and easy because they are predictable. We know who we are targeting (e.g.,...
Fahad HJul 25, 20165 min readThe missing link in your content promotion strategyWhoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all...
Fahad HJul 22, 20164 min readWho should create your content?There are many options, and often, different departments have varying goals and agendas. Sometimes brand teams speak about their brand...
Fahad HJul 20, 20161 min readUsing spark files for content creationWhat is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting...
Fahad HJul 20, 20164 min readWhat do employers look for in a content marketer?The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for...
Fahad HJul 12, 20163 min readMozilla envisions a new kind of crowd-sourced content recommendationYour browser has witnessed the kinds of content that you’ve found useful, and all browsers together know what all users find useful. So...
Fahad HJul 12, 20164 min read3 reasons your content isn’t getting shared — and how to fix themShares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social...
Fahad HJul 8, 20161 min readMaking your content perform beyond just SEOContent marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s...
Fahad HJul 5, 20164 min readScaling content marketing to a global levelEnterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly...
Fahad HJun 30, 20165 min readWhy your content marketing program could be failingAs your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed....
Fahad HJun 28, 20165 min readHow to measure the true performance of your contentWe’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...
Fahad HJun 27, 20164 min readThe “meta” content formatting cheat sheet guideEvery day, sometimes multiple times a day, I find myself editing content. I comment on, add to, subtract from, redline, revise or...
Fahad HJun 22, 20164 min readThe science of viral content: Why certain emotions ignite social engagementNew research suggests that it’s not just individual emotions, such as surprise or anger, that spur high levels of engagement needed to...
Fahad HJun 16, 20161 min readCommon misconceptions when measuring SEO content performanceWith more people browsing on mobile devices and quality mobile listings growing in importance, Google has to reduce its dependency on the...
