Simply put, smart brands are creating stories and moments to engage in versus products to push. UGC creates opportunities for brands to...

My concern with the term “alternative facts” is not a political one, but rather one of good conscience for marketers. As content...

We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when...

Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and...

When you miss an opportunity to capture someone’s mind with your content, chances are, turning that new viewer into a return visitor are...

Square has launched a new brand campaign, a series of films highlighting small business success stories. The series is called “For Every...

How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book...

current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just...

Each day, buyers can be exposed to hundreds of branded messages. From the latest technology offering to consulting services and...

One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still...

The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in...

It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a...

Over dinner a few weeks back in Austin, a few of my B2B marketing peers pointed out how much influence my days as a publisher have had on...

content marketing strategy or you’ve been at it for a while, determining what success looks like can be tricky. Managing expectations...

Despite the differences, both organizations: wanted to drive more conversations with prospects. were struggling to gain traction through...

In today’s ultra-competitive digital environment, you need to take every advantage possible to not only get visitors, but also convert...

This e-book includes: common content migration mistakes. integration advice and project management strategies. 8 simple tips for writing...

Look at the website of any business selling enterprise services or technology, and I’m certain you’ll find libraries of e-books, white...

Here’s an advance look at some of my research findings. The full report publishes soon. Five top global content strategy goals When I...

Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It...