D’oh! Three common content promotion mistakes
Great content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle. And...
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Why content matters (no matter what type of marketer you are)
The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in the marketing arsenal....
NetLine brings company-targeting to its self-service content marketing portal
In the mid-90s, Los Gatos, California-based NetLine began offering a managed services distribution of B2B content like white papers to...
9 pitfalls to scaling content and how to avoid them
companies lack the internal resources to produce large-scale quality content. departments are expected to maintain the same KPIs despite...
Revcontent takes first step in its new ‘Truth Initiative’
Content recommendation service Revcontent has taken what it says is the first step in a new “Truth in Content Initiative.” It’s a modest...
TurnTo Networks enters review syndication with ‘first open network’
TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for...
Where is the best place to post your content?
Have you ever written a great piece of content and wondered where the best place to share it was? You’re probably not alone. I think a...
Yandex opens its content recommendations platform to all publishers
Russian search giant Yandex is creating a new publishing platform that lets content creators of all sizes — from media companies to...
Taboola’s grid of recommended stories is now an infinite, scrolling feed
Taboola, the grid of content discovery that appears at the end of many online stories, is now giving publishers the option of using a...
Compare 6 top content management systems
This white paper from Bayshore Solutions outlines 4 steps to organize and approach the key business decision of selecting the right...
The podcast option: How audio content can help build a B2B business
This doesn’t mean putting all of your eggs in one basket. A newsletter can be used to push out great content. Podcasts and webinars can...
The keys to activating content across multiple channels
content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our...
User-generated content: What your brand can learn from Spotify
A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re...
About.com changes name to Dotdash to complete year-long rebrand
In Morse code, About.com’s new name, Dotdash, translates to the letter “A.” A year after About.com started spinning off topic-specific...
Buyer’s Guide: Content marketing tools
This buyer’s guide analyzes the current market for content marketing tools, including the types of vendors serving the market and the...
Why your explainer video matters to your B2B customers
In 2016, the B2B industry saw video marketing become a serious game-changer. Video’s power lies in the fact that it can attract and...
How to secure buy-in for your content marketing program expansion
content marketing and the potential it has to drive business, do those above you? If you’re struggling to secure buy-in from your...
Get started with lead nurturing
According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and...
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