Great content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle. And...

The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in the marketing arsenal....

In the mid-90s, Los Gatos, California-based NetLine began offering a managed services distribution of B2B content like white papers to...

companies lack the internal resources to produce large-scale quality content. departments are expected to maintain the same KPIs despite...

Content recommendation service Revcontent has taken what it says is the first step in a new “Truth in Content Initiative.” It’s a modest...

TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for...

Have you ever written a great piece of content and wondered where the best place to share it was? You’re probably not alone. I think a...

Russian search giant Yandex is creating a new publishing platform that lets content creators of all sizes — from media companies to...

Taboola, the grid of content discovery that appears at the end of many online stories, is now giving publishers the option of using a...

This white paper from Bayshore Solutions outlines 4 steps to organize and approach the key business decision of selecting the right...

This doesn’t mean putting all of your eggs in one basket. A newsletter can be used to push out great content. Podcasts and webinars can...

content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our...

A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re...

In Morse code, About.com’s new name, Dotdash, translates to the letter “A.” A year after About.com started spinning off topic-specific...

This buyer’s guide analyzes the current market for content marketing tools, including the types of vendors serving the market and the...

In 2016, the B2B industry saw video marketing become a serious game-changer. Video’s power lies in the fact that it can attract and...

content marketing and the potential it has to drive business, do those above you? If you’re struggling to secure buy-in from your...

According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and...