Here is a scene that’s all too familiar: Your Sales and Marketing organization has bought into an  Account-Based Marketing (ABM) approach...

There has been explosive growth in the adoption of visual media to dramatically improve online user experience, resulting in higher...

The legal and political debate around net neutrality rages on following the Federal Communications Commission’s (FCC) decision to repeal...

If you’re familiar with the term “content marketing,” don’t get too attached. According to the first Magic Quadrant report on Content...

Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created...

The European Commission (EC) earlier today issued guidelines and recommendations for the rapid removal of “illegal content” from websites...

Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related...

Here are answers to some of the questions you may have. What is the latest Facebook algorithm update? This latest algorithm update...

News Corp Executive Chairman Rupert Murdoch has long been critical of Google and online content aggregators in general. He sees them as...

A discussion over the holidays within a social group made me think a lot about how I want to approach my business in 2018, and I thought...

The research process behind winning content, such as coming up with ideas and answering customers’ questions, are always topics worth...

search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are...

What’s not OK: filling those gaps in inspiration with brand-centric content. When we don’t know what to write about, many of us tend to...

However, what if I told you there was a way to connect your brand message to a much wider audience using your existing content? There is...

Why? Because at its most fundamental level, marketing is communication. Marketing is successful when a message is transmitted from a...

Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and...

In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US...

We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong...

Brand publishing is no different, especially when marketers get so focused on ROI that we start over-relying on flawed performance data....

Seriously, they do. Here’s why: I’ve been where they’re at. I manage dozens of freelancer relationships in my current role as an editor,...