Content Marketing: How do we do it globally? Enterprises are only just beginning to integrate content marketing into their mix — and they...

If there’s one key to success in native advertising, it’s knowing your audience. That was one of the themes that came up repeatedly...

Image provided by Vertical Measures This week, I had the pleasure of attending “the largest content marketing event on the planet,”...

Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing...

How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal...

A colleague I respect — ever the pragmatic, realist type — occasionally reminds me: “Perfect gets in the way of good.” OK, OK. I get it....

Back in 2013, Google informed us that B2B buyers don’t contact suppliers directly until 57 percent of the purchase process was complete....

Content personalization is a hot topic for digital marketers these days, but many are just beginning to understand how they can actually...

Picture this: you’re at a baseball stadium watching your favorite team on a nice, summer night. The game is tied, and it’s the bottom of...

Content marketing strategies often fail and for many different reasons. My colleague Mark Traphagen and I recently invited well-respected...

For the first time in seven years, the use of a corporate blog among the Fortune 500 has dropped. According to the University of...

Several months ago, I read an interesting study on publisher outreach. The writer had surveyed 100 bloggers in the food/parenting niche...

Most brands got on board with content marketing by creating general, untargeted content. Now, those brands are evolving past that;...

If a tree falls in the forest… For decades, marketers have relied on their ability to tell a good story — and relied on mass media to do...

Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...

The Wikimedia Foundation, the nonprofit organization behind Wikipedia, released its first ever transparency report  today, claiming it...

How much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does...

The process for getting your site listed in Google News has been nothing short of a catastrophe over the past few years. Google News has...

Brady Archambo, lead iOS and OSX engineer at Slack. Photo credit: Abi Quisenberry Programmers are among the smartest people I know. They...

With the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be...