Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win. It takes time, effort, and serious persistence...

And, while search visibility is a high priority for most brands (and as SEO providers rebrand themselves as “content marketing”...

According to a new report from the website back-up and monitoring service CodeGuard, WordPress is the leading content management system...

However, to create content that is truly targeted, you need to understand exactly who your buyers are and what their journey looks like....

The purpose of “categories,” says author and entrepreneur Seth Godin, is to empower one to seem like a well-prepared mind reader and be...

Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of...

Google is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to...

For months you’ve debated the framework for measuring the return on investment of your content programs. Based on external research and...

In recent years, digital marketers have been prioritizing quantity over quality, and focusing on the value of search over the value...

My research (at Altimeter Group), corroborated by that of several other studies, indicates that currently 70 percent of companies...

A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers...

Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content...

You probably know more than you think. Not just about one thing — about all kinds of things. I’m not a great poker player, but I was a...

However, with more and more content being produced and published regularly, competition has become fierce, forcing businesses to become...

Every day, buyers make decisions that can be explained — and influenced — by established psychological principles. When communicating in...

While marketing teams continue to create more and more content marketing materials, a new study from marketing software provider Acrolinx...

A couple of weeks ago, actor Will Ferrell was interviewed on the “The Tonight Show” to promote his new movie, “Get Hard.” Except Ferrell...

When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management...

What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will...

Content has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual...