The 1% Rule Of Content Marketing
Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win. It takes time, effort, and serious persistence...
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Content And SEO: Getting Basic With The Basics
And, while search visibility is a high priority for most brands (and as SEO providers rebrand themselves as “content marketing”...
Report: 78.8% Of Site Owners Use WordPress For Content Management
According to a new report from the website back-up and monitoring service CodeGuard, WordPress is the leading content management system...
Why You Need A Persona-Based Content Marketing Strategy
However, to create content that is truly targeted, you need to understand exactly who your buyers are and what their journey looks like....
Why Using Buyer Personas Will Delight Your Customers And Improve Sales
The purpose of “categories,” says author and entrepreneur Seth Godin, is to empower one to seem like a well-prepared mind reader and be...
Brand Alignment And Content Strategy: Synergies That Sell
Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of...
Google Gets Into Content Recommendation With AdSense Matched Content
Google is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to...
Back to Basics: What Content Marketers Need to Know About Google Analytics
For months you’ve debated the framework for measuring the return on investment of your content programs. Based on external research and...
Identify and Eliminate Your R.O.T. Content – April 23 Webcast
In recent years, digital marketers have been prioritizing quantity over quality, and focusing on the value of search over the value...
Steps Toward Developing A Content Strategy
My research (at Altimeter Group), corroborated by that of several other studies, indicates that currently 70 percent of companies...
Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers...
The Content Battleground: The Importance Of Measurement
Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content...
How To Get Links, Leads, Shares & Sales From What You Already Know
You probably know more than you think. Not just about one thing — about all kinds of things. I’m not a great poker player, but I was a...
Is Interactive Content In Your Future?
However, with more and more content being produced and published regularly, competition has become fierce, forcing businesses to become...
4 Psychological Principles That Will Make You Better At Content Marketing
Every day, buyers make decisions that can be explained — and influenced — by established psychological principles. When communicating in...
Is Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The Grade
While marketing teams continue to create more and more content marketing materials, a new study from marketing software provider Acrolinx...
Why Content ‘Misdirection’ Can Be A Viral Homerun
A couple of weeks ago, actor Will Ferrell was interviewed on the “The Tonight Show” to promote his new movie, “Get Hard.” Except Ferrell...
3 Paths To Involve Employees In Content Marketing
When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management...
Connected Experiences: Digital & Content Transformation
What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will...
A Meaningful Framework For Content Measurement
Content has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual...
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