Hit more content marketing home runs with these 4 lessons from 300+ campaigns
Content marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and...
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3 techniques to keep your content from being ignored
The days of vintage advertisements, where glitzy sales techniques were employed to get new buyers, is long gone. The campaigns from the...
What’s your brand’s story, anyway?
People love a good story. In fact, we’re wired for it — literally. Research shows that our brains become more active when we engage in a...
Report: 74% of B2B content marketers have a strategy; only 22% rate it effective
According to Content Marketing Institute’s latest B2B enterprise content marketing report, 74 percent of the content marketers surveyed...
7 modern ways to significantly boost blog traffic (that only rookies skip)
The first rule of content marketing is to drive traffic to your blog. From there, the idea is to convert at least some of that traffic...
Publishers, embrace the rise of real-time social storytelling
There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions...
Medium wants to be publishers’ digital printing press, too
Medium has laid out the welcome mat for publishers who are increasingly cool with hosting their content on others’ properties, so long as...
Content marketing’s echo chamber
The content marketing industry has a problem. And if it’s not careful, it could go the way of the traditional advertising industry. If...
Data-driven storytelling: the intersection of numbers and narrative
Storytelling is a fundamentally important marketing discipline. Unfortunately, it is also one of the most overused buzzwords in our...
3 big brands that totally “get” content marketing
It’s been proven time and time again that content marketing works. Numerous case studies floating around the interwebs show its efficacy...
5 engaging visual content formats that aren’t infographics
There’s no telling how many times marketers have uttered the phrase, “Let’s turn this data into an infographic” since this visual format...
Is customer service a key to content marketing success?
If you have customers, then yes, customer service is a big key to your content marketing success. If you don’t have (or want) customers,...
7 ways your video content is missing the mark
When it comes to creating engaging video content and optimizing the connection with your target demographic, brands need to have a clear...
Apple News quietly opens up to smaller content publishers
Several articles today flagged the fact that Apple News is now allowing all small content publishers and bloggers to get in on the app....
Content marketing and personal branding go hand-in-hand
Most professionals reach a point in life where, even if you don’t have kids yourself, close friends unleash their recent college graduate...
The marketing genius of Louis C.K.
Debby Wong / Shutterstock.com It started in 2012 with an innocuous subject line: “I’m going on the road.” What followed was a marketing...
Your 6-point spring cleaning content marketing checklist
Spring is one of my favorite seasons. You see, I live in Phoenix, so spring in my mind is equal to 70-degree days, lots of sunshine and...
Why “Go Viral” Is Not An Effective Content Marketing Strategy
Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, the elusive 15 minutes of...
NewsCred Opens A New Website For Learning About Content Marketing
Content marketing platform NewsCred is getting deeper into education for marketers. Today, the New York City-based firm is launching...
Anchor Content: The Key To Content Marketing Success
Content marketing is a growing part of many business’ strategy, but for many, it proves difficult to do successfully. In today’s post,...
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