To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The...

Nativ.ly co-founders Jared Katzman, left, and Mark Chu-Cheong. In early 2012, then-Digitas exec Eric Perko wanted to pitch his client,...

Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up...

On more than one occasion, I have been asked the question, “What is the value of developing content?” Typically, the person asking the...

how social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press...

There’s an opportunity for marketers to build better, lasting relationships with consumers and prospects by consistently delivering...

content marketing efforts. I had the opportunity to speak at SMX London last week, and it was wonderful. I had the chance to talk with...

It turns out success on BuzzFeed requires more than kitten GIFs paired with minimal text. My team at Fractl used BuzzSumo to analyze the...

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel...

Measuring emotional engagement and understanding the value of content requires access to qualitative data and deeper audience insights...

Remember when we used to get excited about Google’s instant results reading our minds? How about just the thought of typing in a few...

Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent,...

WordPress and Yoast SEO users: If you do not have the most recent version of the Yoast SEO plugin, grab it now. Last Friday, it was...

The issue is a constant one, of course, and hardly limited to digital, but nothing brings it into sharp relief quite like an election...

Reasons why businesses fail in their content strategy. Content marketing has become a popular online marketing tactic over the last few...

It’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that...

This applies to content marketing, as well. Without measuring the performance of your content, you can’t really tell whether your...

We all recognize that influencer relationships play a key role in any business or career plan. Finding and developing the right...

These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, it’s definitely going to...

How many times have you checked Facebook today? What about Twitter, Instagram or any other social channel? If you’re anything like 71...